72% of brand engagement happens on local pages, and 80% of those searching report being swayed by the opinions of others.
A smart locally focused digital marketing strategy, using platforms you control, can expand the reach of a brand and create genuine connections to an engaged based of loyal customers. Consider these facts:
- Social is second only to referrals as a customer acquisiton source.
- 70% of customers turn to social and review sites for customer care issues.
- More than 50% of consumers have passed up a business due to their local ratings and reviews.
- Ratings and reviews are now the #1 factor for consumers use in determining which business to visit.
A solid local marketing strategy includes social and local pages.