72% of brand engagement happens on local pages, and 80% of those searching report being swayed by the opinions of others.

A smart locally focused digital marketing strategy, using platforms you control, can expand the reach of a brand and create genuine connections to an engaged based of loyal customers. Consider these facts:

  • Social is second only to referrals as a customer acquisiton source.
  • 70% of customers turn to social and review sites for customer care issues.
  • More than 50% of consumers have passed up a business due to their local ratings and reviews.
  • Ratings and reviews are now the #1 factor for consumers use in determining which business to visit.

A solid local marketing strategy includes social and local pages.

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