Subdomains are methods of creating unique web addresses for different sections of your site and appear in the URL as [subdomain].[domain].com. Often, marketers want to know the best ways to publish landing pages. This answer varies based on the strategy at hand, and the form that your ad campaign takes. With scalable landing page creation tools like RallyMind's software which allows you to set up landing pages for any purpose using a ...
The recent news that Google Maps is making changes to its pricing policies for its Maps API products will have a major effect on the developer community — not to mention clients who want a handy map on their websites. What makes these changes so shocking? And are there alternatives? (Tldr: The answer to the second question is, thankfully: Yes.) The Google Maps Pricing Changes At the heart of the changes are a drastic increase in ...
Local SEO is a concept that most businesses know well. Optimizing web pages for local searches is one of the best ways to make your business visible to people searching for solutions in their area. It’s also a fairly broad concept and can include activities such as: Creating and managing Google My Business (GMB) listings Local citation building Local link building Business directory (Yelp, Foursquare, etc) optimization Location-specific social media Local landing page creation ...
Amazon is looking to work more directly with companies on advertising deals rather than maintain its channels with ad agencies. Although Amazon is known for working closely with brands, this shift to reduce its dealings with ad agencies is a step in a new direction for the company. Amazon’s efforts to work directly with brands and create direct brand relationships is encouraging bigger ad buys and enhancing Amazon’s advertising business, a platform now ...
If you are running legacy/ fragmented platforms for sites / landing pages - making these updates could be a nightmare. Let's talk about options. Google has recently implemented major Google Maps pricing changes across all of the Mapping APIs that they provide that went into effect on July 18, 2018. This includes their Javascript API, Geocoding and Google Places. They have given us a period of time to monitor usage before we begin to be charged ...
If you're experienced in running AdWords (PPC) campaigns, there's a lesson you've probably already learned: all landing pages are not created equal. Different businesses and different types of campaigns have different requirements for landing pages to be the most effective and learning the ways to maximize the benefit of your landing pages can be the difference between a campaign that drives qualified leads to your business and one that falls flat. Here ...
An article by CrowdContent published last week. Outlines a go to market program for deploying local landing pages with rich relevant content and a simple publishing tool. Here are some highlights from the article... Local landing pages can benefit your business in multiple ways, but the biggest benefits are -- Search traffic, Better engagement, More leads, Competitive advantage. The article goes on to explain each benefit and how to win local search.
When it comes to using AdWords or other PPC (pay-per-click) campaigns, marketers often make a crucial error: they think that paying for a campaign is all that's needed, and AdWords will do the work for them. On the contrary, ad campaigns fail because of pretty common mistakes. One of the most common is building a landing page for campaigns that don't match well--they don't sync up. For example, let's imagine that ...
Whether you’re a bank in Indianapolis or an SEO company in Chicago, when you market online, you need good landing pages. Why? Simply put, a landing page can be one of your site’s greatest assets: a tool to target a specific audience with content that converts. So, what do you do when your landing page isn’t working well? When you’re not seeing conversions, what’s the problem? One way to find ...
If you haven’t learned about Google’s Accelerated Mobile Pages, a.k.a. AMP, chances are you’ve seen them. Google AMP landing pages load quickly and are changing how the web works with their speed. It’s common knowledge among developers and the businesses who hire them that the best way to lose out on a potential customer or client is to design landing pages that load so slowly on mobile devices that ...
Most landing page platforms are not built for enterprise use (i.e over 10 landing pages). However, as the consumer is accessible across more touch points - location, mobile, app and desktop - brands have the opportunity to present highly targeted landing pages at scale unlike ever before. If you are an agency representing a brand...how would you handle deploying 200 landing pages with dynamic updates, image changes or conversion tracking with any degree of elegance ...
I don't know if this'll surprise you or not...but building one off landing pages is what traditional digital marketers do, in a weird way, its because its never been easy to build more. Whereas RallyMind makes it easy to publish Ads to Landing Pages for PPC or Landing Pages for SEO. Whether - 20, 200, 20000 as part of larger marketing strategy. Traditional landing page builders were not set up to scale to ...
Here's something that might shock you: even marketers that have been using Adwords for years to advertise are still making one crucial mistake. There is a disconnect between their ad copy and the landing pages that the copy is linked to. Let that sink in for a minute. Consider how much money a business spends on ad campaigns that advertise effectively, only to throw away their opportunity to seal the deal with an irrelevant ...
We are fully supporting partners with GDPR compliance. GDPR - The General Data Protection Regulation (GDPR) is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of personal data outside the EU. Below are the items that would need to be done to get an individual projects/instances to GDPR compliance. Most of these changes are on the published Landing Pages within instances and ...
When used properly, a landing page can be a great way to generate attention from prospective customers, but there's a strong difference between a good landing page and a bad landing page. If you're not seeing high traffic numbers — or, worse, your visitors are quickly clicking away — your landing page may be the problem. These 10 tips can help you improve conversion rates and boost the results you see from your site. 1 ...
If you've spent much time in marketing and advertising, it's likely that you've seen and heard the word "optimization" used once, twice, or hundreds of times. It may seem like another meaningless buzzword, but in fact, the concept of optimization is very important to running successful ad campaigns. With so much focus on cost-per-click (CPC) when running a campaign, even the smallest inefficiency can blow up the cost of your campaigns to ...
Last week at LSA18 in Chicago LSA announced the winners of the fifth annual Ad-to-Action Awards. The winners represent some of the most innovative agencies, media companies and technology providers in the local and location-based marketing industry. DevHub powers 3 of the winners.
It was reported today at Marketo's own Marketing Nation Summit that they acquired Bizible. In case you did not know - Marketo provides engagement marketing software and solutions. Bizible is a marketing performance management software. Many digital marketers demand better attribution to help them spend budgets more effectively. Combining Marketo and Bizible offers smarter attribution. Bizible had raised about $19 million in equity and debt financing, with backers that included Scale Venture Partners, Madrona Venture ...
Channel marketing is in the midst of a complete overhaul and the days of using “word of mouth” to fuel your campaign are over. However, “the channel” is still the most powerful concept available to businesses that want to get a product to market. The emergence of the cloud, dynamic ad templates, and centralized analytics have made significant improvements to the channel marketing model. It’s now more more efficient, affordable, effective, and transparent than ...
More brand managers are supplementing their direct mail buys to include trackable localized landing pages For Brands targeting local - landing pages can increase return on investment while maintaining brand identity. First, there is an immediate savings from the hard cost of print. Secondly, using localized landing pages, brands are capturing more in-depth information about their local consumers, determining what promotional messages are most effective and gathering key demographic and redemption information to further segment their ...