Reverse Proxy for Performance Marketing Part 1 of 2July 11, 2017
DevHub's Reverse Proxy technology enables sales engineers, product, digital marketing and brand managers to execute on their product road maps and marketing campaigns without interference from legacy tech or customer(s) stalling.
Simply put - Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub's proxy technology can read a current site/ landing page's content and can replace key actions with those that are measurable i.e. calls, form fills, downloads, coupons etc.
One of the common questions we get is whether DevHub's proxy technology allows for image replacement when it comes to phone numbers - YES!
DevHub's proxy technology is getting smarter by the minute as new platforms get analyzed and the ability to proxy 98% of websites is closing in on 100%.
DevHub's proxy uses the latest web search best practices to ensure sites are not indexed as proxy is primarily used for performance marketing/ attribution.
Learn more about DevHub Reverse Proxy.
***In part 2 of this series we discuss how PPC companies use Reverse Proxy technology to scale marketing campaigns.