Manage Digital Content or Let It Manage You

May 1, 2016

Manage Digital Content or Let It Manage You

As campaigns, content, and interactions with customers increasingly move online, the need for centralized content management has given rise to varying Content Management Solution platforms (CMS). CMSs are designed to help brands, agencies and publishers manage their ever increasing volume of content online via their website and often multiple franchise or partner sites. It has often been cited that “brands are becoming publishers” as more companies interact and communicate online and via mobile with customers ...

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