Meaning of front-line technology

December 6, 2016

Most of us are familiar with the term “front-line” from a military sense i.e. front-line of a battle. As technology advances at breakneck speed, having technology partners that are innovating as quick is becoming more important than ever. Front-line technology is a platform (typically web based) that is constantly innovating - forever. (some) Criteria for Front-line Technology - Trust Badge Robust Security Measures Strict Service Level Agreements Forward Looking Product Road Map Community Driven Feedback Loop ...

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GUEST POST: Evaluating Digital Experiences at Scale

December 5, 2016

Thank you to Maureen Jann at Point It for putting together this collaboration.  Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core ...

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Foundational Hub: Web Experiences

December 5, 2016

From the front lines: Product, Brand and Digital Marketing managers often start using DevHub out of frustration in working with singular CMS platforms. In that way DevHub continues to innovate the scaled web experience as the foundational hub from which marketing and advertising strategies connect. Here are some of the ways DevHub works with marketing + advertising technologies: DevHub + Inbound Marketing (hatchbuck) + Analytics (Mixpanel) DevHub + CRM (Agendize) + Call Tracking (Marchex) + Analytics (Mixpanel) DevHub + Business Listing Management ...

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If SSL does provide a ranking boost - DevHub is ready

December 3, 2016

Since 2014, Google has been looking at encrypted sites more favorably (or so it seems). From Google, “We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've ...

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Multi-Location Analytics Done Right

December 2, 2016

We recently worked with GO2Holdings on a joint customer. DevHub provided the web experience across 100+ locations and GO2 provided the reporting tool called SMART (Strategic Marketing Analysis Reporting Tool). And thats the thing - web experience with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends. Individual sites for multi-location businesses managed via one platform creates the sustainability brands need. No longer are individual sites needed to be built one ...

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Working With Digital Consultancies - Part 3

December 1, 2016

In the fast-paced marketing technology landscape where quantity over substance/ quality seems overwhelming, DevHub cuts through the mess and disrupts any preconceived notions of what a web experience platform/ CMS (DevHub) should be - thoughtfully robust, scaled and flexible. Here is part 3 of working with digital consultancies. Q: How is your firm different from others? The DevHub platform is more than just a website builder. We treat the website as the hub of a business ...

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