Weekend Update - NYE

December 31, 2016

Weekend Update - NYE

From our team to yours! Have a great New Year! Follow the action in 2017 in pictures at : Instagram.com/devhubdotcom

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Web Experience Platform, Look Forward to 2017

December 30, 2016

Web Experience Platform, Look Forward to 2017

DevHub is a multi-dimensional web experience platform from which marketing and advertising technologies intersect. Our goal is to put more control in the hands of product, digital marketing and brand managers to execute performance marketing at scale. Managers who use DevHub, essentially get to build their own agile marketing cloud with the website as the foundational core. Our unique approach to web experience allows companies serving SMBs, brands and franchise organizations to quickly scale and ...

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DevHub: Front-line Technology and Innovation Part 2 of 3

December 29, 2016

DevHub: Front-line Technology and Innovation Part 2 of 3

As we close out 2016, we are excited about what we accomplished in a short year. Below is part 2 of 3 - innovations to DevHub. See previous coverage part 1 of 3 here. Integration points for programmatic strategies - including tracking of analytics generated from landing pages - full funnel attribution Safer and easier ways to scale using: Master Template, Cloning, API Driven Web Platform Migrations or Re-platforming - DevHub’s unique technology allows easy transfer of web ...

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Sell Digital Products Strategically via Haystack

December 27, 2016

Sell Digital Products Strategically via Haystack

We recently vetted Haystack as an integration for DevHub. Their core competency is empowering sales teams to sell digital effectively leveraging existing data points i.e. SEO, presence, geographies + more. Utilizing DevHub’s sales acceleration tools: TRACE or spec sites tied with Haystack’s analysis of: website build quality, search engine optimization, mobile readiness, social presence and paid search (Adwords) - you can arm your sales team to be the authority on digital marketing. We are ...

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DevHub: Front-line Technology and Innovation Part 1 of 3

December 27, 2016

DevHub: Front-line Technology and Innovation Part 1 of 3

As we close out 2016, we are excited about what we accomplished in a short year. This is a three part series. Below are some of the innovations to DevHub - at scale. Sustainable SEO via web standards, URL structures and deploying unique content en masse. Analytics, from tracking every single event on a page to reporting only what the marketing or product team want to see - from day one. 50+ Integrations from the latest martech ...

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Web Experience for Multiple Dealer, Vendor, Reseller Sites

December 26, 2016

Web Experience for Multiple Dealer, Vendor, Reseller Sites

The need from performance marketing agencies to power multiple sites for a specific brand is becoming more necessary. As scaled web experiences allow marketing dollars to flow to specific regional/ local sites - tailored offers can be pushed uniquely and tracked. FOR: Manufacturers, Co-op Advertising, Awareness campaigns WHY: Tracking ROI and performance across specific offers WHO: Digital Marketing, Performance Marketing and Ad agencies Publishing targeted sites with DevHub is easy and sustainable. One way DevHub solves ...

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This Week at DevHub HQ

December 25, 2016

Update for the week ending December 25, 2016. Here is a recap of the week's notable events: DevHub in the GeekWire 200 December 2016 Thinking about Product Road Map and Analytics Analyzing Web Platforms (Web Experience Platforms) Recap on Front-line technologies (who's who) One way to use DevHub's API A Great City - Seattle Web Content Management - meaning  

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Web Content Management, Web Experience, Presence - let’s talk

December 24, 2016

The confusing part of looking for the right web platform is the terminology. SITES are literally universal across any CMS whether that is a 1 page or 10 page. Obviously the differences are in size of site and goals to be achieved - but essentially the structure is the same. A thoughtfully robust platform that takes into account the different use cases you will encounter is where a product manager should lean. The reason: managers want ...

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A Great City - Happy Holidays

December 23, 2016

A Great City - Happy Holidays

Seattle doesn’t need to reinvent itself but the obvious influx of technology talent could teach a thing or two for what building a great company looks like in a city. Seattle has a reputation of being rainy which skews some tech folks to balk when they think about moving here. Meanwhile, companies like OfferUp, Tune and DevHub are heads down focusing on building the next mega technology company - with a solid focus on work ...

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Front line technology — Innovators

December 21, 2016

What does it look like to be on the front line of technology? See: Casey Neistat and Samsung collaboration around 360 camera Mark Zuckerberg and Jarvis connecting the home Snapchat utilizing spectacles to share the world Jeff Bezos autonomous drone package delivery Mark Michael and Daniel Rust sustainable web experience Elon Musk boring tunnels for transportation flow/ ease traffic congestion John Legere “un-carrier” in a mobile carrier world Travis Kalanick autonomous autos to close the ...

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How to Analyze Web Platforms for Sustainable SEO and Web Experiences at Scale.

December 20, 2016

If you’re invested in digital marketing channels, then you’re invested in relevancy and presence.  Digital marketing channels like paid search, seo, programmatic and social media advertising cannot succeed in a vacuum.  They can drive traffic to your site, but without a solid web experience at the core (think sites/ landing pages) that reinforce the message of value, you’re flushing money down the toilet.  It doesn’t matter if your business is a ...

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Your Product Road Map and Analytics

December 19, 2016

Your Product Road Map and Analytics

We talk with product managers everyday that are under pressure from CMOs to deliver consistent web experiences while also tracking analytics. Decisions without analytics tends to be risky and slow. As you consider how analytics are used in your organization consider this: user behavior and performance go hand in hand - making decisions based on a hunch is not thinking strategically about converting customers.   Specific needs of product managers to gauge how people are interacting with ...

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GeekWire 200 December 2016

December 19, 2016

GeekWire 200 December 2016

For the 4th month in a row DevHub has made the GeekWire 200. December 2016 has been a pivotal month in our history as more clients and increased demand of DevHub has fueled hiring, tech releases and fresh in-bound opportunities. GeekWire is the authority on Pacific Northwest technology, innovation and news. We are proud to be among our peers building cutting edge businesses.  Thank You GeekWire + team! 

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This Week at DevHub HQ

December 18, 2016

Update for the week ending December 18, 2016. Here is a recap of the week's notable events: Refreshed our DevHub home page to include SSL and Proxy Finalized the release of 6.5 including several enhancements to Proxy, SSL and Security DevHub team celebrates Sounders FC MLS Cup Win Expanded our Modern Proxy Technology LinkedIn post on 19 Reasons You Need a DevHub Source of Truth utilizing DevHub Version 6.5.1 begins final ...

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Websites in 2016

December 16, 2016

Websites not a priority among small business owners find a website is not a priority according to a new survey. The related article is posted via Inc.

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DevHub now with 50+ vetted integrations

December 16, 2016

DevHub now with 50+ vetted integrations

The agile marketing cloud is here. Centered around experience. Drive traffic, increase performance and scale on one platform. Today, DevHub has vetted over 50 marketing and advertising technologies that work well with DevHub as the core. From Business Listing Management to CRMs to SEM to Do It For Me (DIFM) solutions - product managers can assemble best of breed technologies around a specific customer vertical or use case.  

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On to 6.5.1 - Security

December 15, 2016

On to 6.5.1 - Security

Security is our number 1 priority and DevHub executes safely and easily at the highest level - SCALE! Constant innovation keeps DevHub standardized across all aspects of search, mobile, consumer behavior, web standards and technologies. PCI compliant. SSL deployable en masse. We release updates over 53x a month! - How many other platforms can say that? Over 50+ integrations from email marketing to business listings management to CRM to appointment bookings - all centered around DevHub at the ...

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DevHub as your Source of Truth

December 15, 2016

DevHub as your Source of Truth

Also known as System of Record, Single Point of Truth (SPOT), Single Source of Truth (SSOT) If you have been following DevHub you will note that we have always believed that a website is more than a website and the evolution is happening daily. The information powering a website i.e. name, address, phone number, menus, services etc is all stored via structured data within DevHub. This allows the information to be repurposed for a ...

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19 Reasons You Need a DevHub

December 14, 2016

19 Reasons You Need a DevHub

DevHub - pronounced: [dev-huhb] - is a multi-dimensional web experience platform from which marketing and advertising technologies intersect (see: integrations). Our goal is to put more control in the hands of product, digital marketing and brand managers to execute performance marketing at scale. Managers who use DevHub, essentially get to build their own marketing cloud with the website as the foundational core. Here are the ways managers use DevHub everyday: Google Accelerated Mobile Pages Landing Pages (lots ...

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