From our team to yours! Have a great New Year! Follow the action in 2017 in pictures at : Instagram.com/devhubdotcom
DevHub is a multi-dimensional web experience platform from which marketing and advertising technologies intersect.
Our goal is to put more control in the hands of product, digital marketing and brand managers to execute performance marketing at scale. Managers who use DevHub, essentially get to build their own agile marketing cloud with the website as the foundational core.
Our unique approach to web experience allows companies serving SMBs, brands and franchise organizations to quickly scale and build experiences i.e. Corporate sites, Regional sites, Local sites, Satellite sites, Landing pages, Micro sites, Location sites, Location pages, Franchise websites, Service area websites, Multi-location sites, Sub sites, Proxy sites, Small business websites, Medium business websites, Enterprise websites, Vertical specific sites i.e. Auto/ Dealership websites, Profile pages, Insurance agent websites, Real estate agent website, eCommerce site, C-store website, Store websites --- enabling more targeted campaigns and tracking analytics.
Use cases 2016.
This year the biggest shift on the web happened because mobile is dominating our lives. Imagine you are a media company who’s built 23,000 SMB sites – the new web standards say you must secure sites with SSL certificates. How can media companies efficiently execute on that? Or say you’ve built 4,000+ local websites and landing pages and Google announces new requirements for Expanded Text Ads. How would these adjustments be made quickly to take advantage of the new opportunity and help SMBs convert more search queries? These changes are only going to occur faster - enter: DevHub - who continues to look ahead by integrating new solutions to handle search and compliance changes/ updates allowing our partners to respond quickly with fewer integration issues and less down time. What this means to our partners is remaining competitive by complying quicker to new standards and enjoying the benefits of increased rankings and visibility in search - ultimately leading to more conversions.
DevHub executes at the highest level - SCALE! Constant innovation keeps DevHub standardized across all aspects of search, mobile, consumer behavior, web standards and technologies. We release updates over 53x a month! - Security is our number 1 priority. How many other platforms can say that? DEVHUB is it's own category. Product, Digital Marketing and Brand Managers know what matters in a technology stack - the people behind it - we are the brightest and boldest minds in a noisy landscape of me-too tech. Over 1,600,000+ sites/ landing pages have been built via DevHub. Over 50+ integrations from email marketing to business listings management to CRM to appointment bookings - all centered around DevHub.
Start the New Year off right. Get in touch - let’s talk.
As we close out 2016, we are excited about what we accomplished in a short year. Below is part 2 of 3 - innovations to DevHub. See previous coverage part 1 of 3 here.
Integration points for programmatic strategies - including tracking of analytics generated from landing pages - full funnel attribution
Safer and easier ways to scale using: Master Template, Cloning, API Driven
Web Platform Migrations or Re-platforming - DevHub’s unique technology allows easy transfer of web presence assets
DevHub’s beefed up analytics through Mixpanel and optimized for our multi-location product
Crossed 1,600,000 sites/ landing pages built - we know scale.
Expanded support of Google Tag Manager, Integrated Small Business CRM, Integrated Lead Conversion software by Reach Edge and more
Rapid support and compliance for Google Expanded Text Ads
Stay tuned for Part 3 of 3 in the New Year!
We recently vetted Haystack as an integration for DevHub. Their core competency is empowering sales teams to sell digital effectively leveraging existing data points i.e. SEO, presence, geographies + more.
Utilizing DevHub’s sales acceleration tools: TRACE or spec sites tied with Haystack’s analysis of: website build quality, search engine optimization, mobile readiness, social presence and paid search (Adwords) - you can arm your sales team to be the authority on digital marketing.
We are ready to roll this out to potential and existing customers. Get in touch with DevHub to learn more.
As we close out 2016, we are excited about what we accomplished in a short year. This is a three part series. Below are some of the innovations to DevHub - at scale.
Sustainable SEO via web standards, URL structures and deploying unique content en masse.
Analytics, from tracking every single event on a page to reporting only what the marketing or product team want to see - from day one.
50+ Integrations from the latest martech and adtech companies tied to experience at the core.
Security - rolling out SSL to PCI compliance to closed loop encryption to robust permission controls.
Source of Truth - updates to your data within DevHub can propagate to various systems ensuring the most update information is available and accurate.
Modern Proxy Technology + Future of Proxy + Hybrid Proxy
Stay tuned as we roll into 2017 - Part 2 coming on Thursday.
The need from performance marketing agencies to power multiple sites for a specific brand is becoming more necessary. As scaled web experiences allow marketing dollars to flow to specific regional/ local sites - tailored offers can be pushed uniquely and tracked.
FOR: Manufacturers, Co-op Advertising, Awareness campaigns
WHY: Tracking ROI and performance across specific offers
WHO: Digital Marketing, Performance Marketing and Ad agencies
Publishing targeted sites with DevHub is easy and sustainable. One way DevHub solves for creating brand compliant sites while creating unique sites is through the use of: macros. Utilizing ‘macros’ in DevHub streamlines redundant tasks. Some of the ways to use marcos:
Learn more about creating multiple - dealer, vendor and reseller sites via DevHub.
Update for the week ending December 25, 2016.
Here is a recap of the week's notable events:
The confusing part of looking for the right web platform is the terminology. SITES are literally universal across any CMS whether that is a 1 page or 10 page. Obviously the differences are in size of site and goals to be achieved - but essentially the structure is the same. A thoughtfully robust platform that takes into account the different use cases you will encounter is where a product manager should lean.
The reason: managers want their teams on a central platform that handles all types of client solutions while not switching between 4 - 6 other dashboards.
One small note - features may seem cool - however if they do not align with the strategy or use case what's the point? Pick a vendor that demonstrates your specific use case utilizing their platform - then make the decision.
Happy Holidays from DevHub
Seattle doesn’t need to reinvent itself but the obvious influx of technology talent could teach a thing or two for what building a great company looks like in a city. Seattle has a reputation of being rainy which skews some tech folks to balk when they think about moving here. Meanwhile, companies like OfferUp, Tune and DevHub are heads down focusing on building the next mega technology company - with a solid focus on work / life balance.
Whether you know it as the Emerald City, Queen City, Jet City or Amazonia - Seattle is truly great!
Happy Holidays from all of us a DevHub!
DevHub has worked with several adtech companies to complete their product’s value proposition. From including landing pages for email marketing companies to generating sites tied to conversions via display ad assets. DevHub’s thoughtfully robust APIs allow product managers and production teams to build experiences without ever accessing the web builder component itself.
Here the client explains how DevHub’s efficient API’s allowed them to focus on their core product:
“Partnering with DevHub has enabled our product team to spend more time focusing on what we do best – boosting advertising performance. We’re excited to be able to offer a more efficient, scalable landing page solution to our local partners and their local business advertisers.” - Senior Vice President of Local
Learn more about DevHub’s API here + also available upon request.
Manage thousands of websites on unique domains, devices, and services.
Our unique approach to content management allows you to generate unlimited sites. Great for Real estate, Service based, multi-location, franchise etc...
Build, manage, and track 10 to 10,000 campaigns running different domains.
Provide full featured eCommerce sites in seconds.
Show potential and existing customers their “name in lights” for sales acceleration.
Manage consistent branding, SEO, and campaigns from national to regional to local levels.
Add another layer of digital real estate to extend a brand’s reach and marketing spend.
Campaign enablement at scale and Rapidly build localized pages.