Saturday marks the four-year anniversary of the first day I began working fulltime on Brickwork. It seems a fitting time to reflect on why I founded Brickwork. Before starting Brickwork while in business school, I led marketing for an upstart division of Ralph Lauren. At the time, I was one of two people in the company responsible for marketing activities across a stores business and an e-commerce business. I literally ran between floors for meetings ...

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Want to take your lead generation to the next level? DevHub and Agendize have partnered tp show Franchises, Agencies and National Brands how to generate leads at scale.  Through DevHub, you’ll have immediate access to plugin in Agendize conversion tools to make a real impact on your marketing efforts. Agendize and DevHub’s particular wins include: – Scaling of vast organizations manageable (multi-site management) – Creating unified systems that reach and engage customers with the highest ...

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Remember when agencies only focused one or two landing pages and A/B tested the crap out of them? Those days are over! Leading product/ marketing managers across the agency world know they need to create more landing pages to drive the consumer - and - win new business for brands. Brands from a wide range of industries such as automotive, home appliance, and hospitality have many different segments of audiences to target with dynamic landing pages ...

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Starting October 2017, any HTTP sites using login fields and other input sections will be flagged as “not secure” by Google Chrome. This is a part of series of actions by Google to increase online security. Google has already started marking HTTP sites that collect passwords or credit cards as not secure in Chrome v. 56. Since this change, there has been a 23 percent reduction in visits to HTTP page that prompt a password ...

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Simply put...if your agency is not generating more landing pages - consider not renewing next contract. Why should you incorporate more landing pages into your marketing strategy? Having more landing pages is proven (time and time again) to increase conversion rates, reduce bounce rates, and open more marketing opportunities for brands. According to a source* - businesses with 10-15 landing pages have increased conversions by 55% over businesses with less than 10 landing pages. These conversions ...

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Now that smoke has cleared literally ;) Here is where we are at 60 days after the launch of DevHub's first standalone product RallyMind... To recap...DevHub launched a separate product aimed at agencies and brands called RallyMind. This particular use allows agencies and brands to generate 100s/ 1000s of landing pages along side of their performance marketing campaigns. THIS IS HUGE because...campaigns with 40+ landing pages get 12x more leads than those with ...

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When experiencing low conversion rates, brands tend to focus more on the quality of their landing pages, but forget to question whether their landing pages are reaching enough consumers for these conversions to happen.  It’s time for brands to rethink how to scale their lead generation efforts. Studies show that businesses with 10-15 landing pages have increased conversions by 55% over businesses with less than 10 landing pages. These conversions increase by over 500 ...

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One landing page or website is not a fit for all of your performance campaigns. Whether it’s through paid or organic search and many other marketing channels, most visitors will come to a landing page based on a keyword that states their need or poses their question. The more personalized any answer to a visitor's question or need is, the more likely they are going to continue through a site’s conversion funnel ...

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Locating a specific audience for your brand’s message shouldn’t be complicated. With device ID targeting, your company/brand can direct its message to specific users who have previously been in targeted locations during a specific time. With each campaign type that you launch, there is an Audience Insight Report that provides analytics and information on frequency and time of visit to the targeted location. Our partner, V Digital Services, has the tools to ...

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List of Conferences 2017 7/12         Digital Publishing Innovation Summit         (New York, NY) 7/17-7/19    MozCon                         (Seattle, WA) 7/18-7/19    Innovation Congress                     (New York, NY) 7/26-7/27    Digital Summit Kansas City                 (Kansas City, MO) 7/30-8/1    Affiliate Summit East 2017                 (New York, NY) 8/14-8/15    Digital Summit Minneapolis                 (Minneapolis, MN) 8/23-8/24    Digital Summit Philadelphia                (Philadelphia, PA) 9/5-9/8    Content Marketing World 2017            (Cleveland, OH) 9/6-9/7 ...

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DevHub's Reverse Proxy technology enables sales engineers, product, digital marketing and brand managers to execute on their product road maps and marketing campaigns without interference from legacy tech or customer(s) stalling.  Simply put - Reverse Proxy creates a mirror image copy of the advertiser’s website with all of the content the same, except phone numbers can be replaced with call tracking and the ability to add embedded analytics is a lot easier. DevHub ...

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No more manual imports and exports. Automatically sync RallyMind Landing Pages to a Google Spreadsheet. Google Sheets is part of Google Drive and let's you create spreadsheets online for easy sharing, collaborating, and updating by your entire team. Using Google Sheets with RallyMind will allow you to push and pull information from Google Sheets into all dynamically populated Landing Pages in RallyMind. Allowing you to get your campaigns live in real-time. How it works ...

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Often times digital marketers rolling out a landing pages have to create pages within brand standards including imagery, fonts, disclaimers...etc. The time involved eats into costs. With DevHub - utilizing multi-variant inputs streamlines redundant tasks and creates unique engagements and content across 10s of 100s of landing pages.. Tailor mobile forms with actionable conversions based on: name, location, phone # + more Updating dynamic values for meta tags Build call to action content Ability to create custom ...

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Marketing a brand’s products takes considerable amount of time and money. Funneling consumers to the right offer with fast changing deals and more appealing engagement is the name of the game - enter DevHub. More marketing managers are tasked with creating 10s, 100s, 1000s of awareness campaigns through landing pages tied to a specific distributor/ location (online/offline) - for consumers to redeem the offer. Creating these sites is easy with DevHub. Recently a DevHub customer ...

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DevHub has worked with several adtech companies to complete their product’s value proposition. From including landing pages for email marketing companies to generating sites tied to conversions via display ad assets. DevHub’s thoughtfully robust APIs allow product managers and production teams to build experiences without ever accessing the web builder component itself. Here the client explains how DevHub’s efficient API’s allowed them to focus on their core product: “Partnering with DevHub ...

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Google Tag Manager continues to be the go-to for our agencies and brands to organize: Data collection - gathering the intended targeted variables   Add re-targeting/conversion codes - in order to follow the specific user across the web Adding Google Tag Manager (GTM) codes requires placement of the code in specific places within the HTML of a Site, which can be a challenge especially with a large number of sites. Here are the two GTM strategies to ...

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We come across more companies who were founded between 2003 - 2010 that are are running into severe ‘technical debt.’ These companies weathered the economic recession of 2008 and came out victorious except for one glaring item: their home-brewed landing page platforms are still stuck in 2008. Most of these companies are not in the landing page business, they use landing pages to distribute their product. Many leverage call tracking, appointment scheduling and search engine marketing ...

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Every landing page that is created on RallyMind is auto-tagged with event tracking tied to all the actions a visitor could take. Examples of the events we track: Form Fills Click to Call Outgoing Links Get Directions Scheduling + More Optimizely Plugin Using our Optimizely plugin, you can quickly publish the Optimizely A/B code to a single landing page or to all landing pages (10s, 100s) you have grouped within a particular campaign. Optimizely Custom ...

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Effectively, Securely and Safely   Here are the Top 4 Landing Page URL Strategies   1) One central domain, with many sub-directories 2) Subdomains under many existing domains 3) One central domain, with many branded subdomains 4) Registered domains for each landing page   Solving domain configuration was hard - until now. In the past managers needed to go through a series of checks in order to launch 1 landing page let alone 100+. From getting ‘people’ approvals i ...

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One of the most common questions we get is around what URLs you can publish your landing pages to. Below are a the top four domain configurations we support within RallyMind (The actual company and domain names have been anonymized). 1) One central domain, with many sub-directories Our agency partner needed to set up thousands of agent landing pages to power geo-fenced display campaigns (powered from Simpli.fi) for their financial advisor brand they represent ...

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