How a low cost airline deployed geo-specific landing pages to convert more customers. Airline Industry Overview The air travel industry continues to grow. The International Air Transport Association (IATA) reported a record-breaking 4.1 billion passengers flew in 2017. Low Cost Airline Overview Over the past 20+ years the rise of  low-cost carriers (LCC) have been slowly threatening their traditional counterparts - scheduled airlines. As low-cost carriers expand beyond short-haul routes they compete more heavily with ...

Read more..

Creating a Google Ad is a performance-based way to enhance and measure traffic. Unlike content creation, which takes time and some degree of patience, Google Ads is for digital marketers who don’t have time to spare and who want to start promoting traffic right away (and in many cases while bridging the lag time for SEO strategy to kick in). The beauty of Google Ads is that you don’t have to pay unless ...

Read more..

Businesses both large and small are investing substantially in marketing technology. The martech industry itself is now a substantial business in its own right. As with any investment, companies and organizations need to know what type of return they’re getting, and although there’s plenty of data available, knowing precisely how to use it to measure martech performance is essential in order to determine if their efforts and strategies in this area are working ...

Read more..

Artificial intelligence (AI) has a multitude of uses in digital marketing. When used well, AI can automate significant portions of marketing activities, greatly reducing the human resources needed to maintain a marketing campaign. It also has the ability to respond to customer activity in real time, providing customized experiences and improving the overall marketing experience. Location-Based Campaigns Artificial intelligence can monitor events in hundreds, even thousands, of locations all at once. Depending on the business ...

Read more..

Helmed by the gregarious Gary Vaynerchuk, Vaynermedia was one of the earliest social media focused digital marketing companies to ever be created. Currently, it has a huge client list that includes multiple Fortune 500 companies like General Electric and PepsiCo. How Vaynermedia got to this point and exactly what services it provides is a rather interesting story. Before Vaynermedia Gary Vaynerchuk was a pioneer of social media, recognizing the potential much earlier than most other ...

Read more..

Digital marketing in 2019 takes place over multiple channels i.e. social, email, content, search, display, direct mail and video - there are more - and each should focus on mobile experience first. With each channel the context of what is being presented is key in delivering the right brand experience to the consumer. With omni channel marketing, consumers receive a contextually relevant message across all channels, with personalization often based on the type of channel and ...

Read more..

The local market is where everyone competes — from mom/ pop businesses to national brands. While businesses competing in just a few local marketplaces have the luxury of focusing on only the markets where they operate, larger brands must compete in a myriad of local marketplaces to remain relevant in today’s highly competitive online and offline environment.   How does a brand like Harley Davidson market to target audiences in Texas? In California? In New York ...

Read more..

Digital consultancies are becoming bigger than ever and representing expertise in the digital marketing and data-driven side of the field. In the past, companies that fell under this banner usually focused on the technical side of marketing, leaving the creative side of the field to traditional advertising agencies. Recently, though, this trend has begun to shift as digital consultancies have begun to purchase creative agencies in order to incorporate creative development into the services they ...

Read more..

Accenture Interactive Operations is a subsidiary corporation of Accenture. This subsidiary corporation creates a marketing growth engine for clients as a managed service. It is a team that collaborates both with other teams within Accenture and with independent companies that provide valuable marketing tools and services. End-to-End Experiences One of the main facets of the service provided by Accenture Interactive Operations is that it creates an end-to-end experience, rather than individual elements. Every aspect of ...

Read more..

Implement any marketing tool, tracker or pixel without waiting for your dev team, or a complicated tag manager, using a simple visual editor. Tracking your users and implementing analytics and marketing automation tools on hundreds of landing pages is time-consuming and expensive. With Kodeless, marketers can easily deploy the tools they work with (analytics, CRM, advertising platforms, etc) and send user behavior data using a simple, visual editor. Reduce your workload and tag your sites ...

Read more..

Due to the prevalence of smart devices, voice searches are becoming increasingly common. Leading market researchers believe that voice searches will account for between 30 and 50 percent of all searches by 2020. That is simply too large a market share to ignore. In order to take advantage of this segment of the market, businesses need to optimize their landing pages for voice searches. A voice engine optimization strategy is designed to do precisely this ...

Read more..

Mobile devices have a unique characteristic that sets them apart from laptop or desktop devices. Every single mobile device has a unique device ID that can be accessed by apps installed on them. This ability for every mobile device to be uniquely identified offers a new and effective means of marketing known as device ID marketing. What is Device ID Marketing? As the name suggests, device ID marketing uses individual device IDs to better improve ...

Read more..

1. Track User Communications in One Convenient Place Tying landing pages to your CRM platform allows each captured lead to be synced in one database. You can track which landing pages generated the lead. With this information, you can optimize your landing pages to increase lead conversions. If you discover that 60 percent of leads are associated with a specific call to action on your landing pages, it makes sense to strategically employ that CTA ...

Read more..

The role of the marketer has never been as diverse as it is today. New technologies are hitting the digital marketing landscape every month! With this rapid speed of change, keeping your competitive advantage means keeping up the with ever-evolving marketing trends that go hand-in-hand with new technology. Here are the top seven trends that are expected to be on the minds of CMOs and product/ marketing managers in 2019. 1. Omni-Channel Marketing We've ...

Read more..

A surprising number of businesses are relying on a loosely organized set of staffers to achieve their B2B marketing initiatives. Rather than setting out to design and implement a cutting-edge marketing department, these businesses have parceled out marketing-related tasks to various business units like their corporate IT professionals or product development team.   What this paradigm offers is some talent, skill, and technology prowess, but it’s loosely organized and, often, too widely distributed to be ...

Read more..

In the ebb and flow of marketing strategies, national brands have one thing in common: they want to increase sales. To drive traffic to the business website and increase conversions, brands must embrace a savvy local marketing campaign that gets those results before their competition does. Their competition isn’t just other national brands. It’s also the competitors at the local level in each market. Embracing a marketing plan that is dynamic and flexible ...

Read more..

Imagine walking into your favorite hobby shop and receiving a 20% off digital coupon for the miniatures paints you were intending to buy. Or, imagine getting to your car in the grocery store lot and receiving a message asking if you forgot to buy the milk, when you did, indeed, forget to buy milk. This type of smart, targeted marketing is an example of how geo-fencing marketing works. The Basics of Geo-Fencing At the most ...

Read more..

When it comes to marketing, savvy brands are always looking for an edge that will help increase conversions. For national or global brands, finding that edge can result in a massive increase in profits. One marketing strategy that works is Brand-to-Local digital marketing. What is Brand-to-Local Digital Marketing? Brand-to-Local digital marketing is a marketing strategy based on the concept that local marketing is a powerful driving force behind customer engagement and conversions. No one shops ...

Read more..

Creating location pages is important for several reasons: Let your customers find pertinent local info they need to buy Let your local branches control content and info that’s unique to them (if you have physical locations) Local SEO - if you need to rank outside the local pack, location pages are critical. Also, if you’re creating GMB profiles, managing directories, etc, for each branch or location, it’s good to link to a location ...

Read more..

Creating location pages is critical so that you can get found by potential customers in that location, and provide them with local info important to them. One of the best ways to get found is through Local SEO, and an important element of that is getting ranked highly in Google’s rankings. While many searches for location info will yield a local pack result (map with GMB accounts featured), many searches including questions and long ...

Read more..