Building an Effective and Enduring Performance Marketing Strategy

May 9, 2017

Taking brands-to-local is more important than ever as most consumers transact with brands via a local retailer. Think about the last time you replaced a refrigerator, bought a mattress or rolled off a dealership lot. Chances are you had options of many brands all aggregated through the local retailer whether Costco, an appliance shop or auto mall. Let’s not forget that most of our initial experience begins from a mobile device while greater research ...

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MarTech Conference San Francisco

May 8, 2017

If you are involved in MarTech - you know this infographic (created by Scott Brinker @chiefmartech) At DevHub - we pay close attention to the growing marketing technology landscape. Mr. Brinker’s thoughtful analysis and collaboration with the space makes this a great opportunity to connect with peers and share insights. 

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Leverage Existing Assets to Create Web Experience

May 6, 2017

DevHub’s Reverse Proxy Technology - learn more.

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Reverse Proxy - Google Approved

May 4, 2017

DevHub has always been mindful of the 500 lb gorilla - Google. We never wanted to build a technology company that was scared of what Google would do next. We took the same approach with our Reverse Proxy technology.  DevHub's Reverse Proxy Technology allows for Performance Marketing Campaigns at Scale.  Performance Marketing agencies have the opportunity to help their text ads work harder. At DevHub we are ahead of the curve, having already built in ...

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Reverse Proxy for Performance Marketing Part 2 of 2

May 3, 2017

DevHub's Reverse Proxy solution is dynamic and supports all Bing and Google Expanded Text Ad requirements. An important feature which minimizes downtime is our proxy technology's use of robust caching - from images to page content - ensuring the site is always being served - and campaign dollars are being measured. One way to leverage DevHub's Reverse Proxy technology is through our APIs which allow for: Account provisioning Deploying SSL at Scale Analytics Reporting Adding ...

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3 Unique DevHub Uses for Performance Marketing

May 1, 2017

DevHub has an arsenal of tools that lets us deploy with a performance marketing agency much more rapidly than conventional CMS providers. Whether supporting mobile responsive sites, e-commerce sites, location dependent or vertically specific sites and landing pages DevHub has the experience and team to make things happen quickly - without taxing your IT resources. There are three unique tools that help DevHub tackle challenges agencies face when launching campaigns that need to convert on a ...

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Notes from Digital Conferences - Insights

April 28, 2017

In 5 yrs, digital assistants will be used by the masses - TeamOzlo  Trust on desktop = content, depth, look, illustrations. Trust on mobile = speed, meet expectations, give the next step -  Desktop users want to know, mobile users want to buy - CEO, QuoteWizard Measuring by engagement is the most important to understand if you're improving fanaticism - Rival IQ In 30 minutes, two people can send over 800 nonverbal signals...what you do is powerful! - Renee Metty ...

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Sustainable Web Platform for Web Experience

April 27, 2017

As Google makes adjustments to their search indexes and mobile continues to influence the consumer decision making process - we understand what it means to scale web experience across any device. DevHub works for Product Managers everyday to help execute on their product road map - easily/ safely.  Firstly, 3 Weeks of Google Updates... Mobile continues to dominate search - so far Google rolled out new standards for Expanded Text Ads (ETA), updates to Accelerated Mobile Pages (AMP ...

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SEO Needs for New Websites - Completed with DevHub

April 24, 2017

Below is a checklist of standard SEO deployments recommended to our customers --  Development: Redirects -          Redirect from non www to www version of website -          Redirects from any old URL’s that are no longer being used to the new URL for that page -          Only use 301 redirects (not 302 or others) -          URL’s ideally would be kept the same. For creating new URL’s: simple, include keywords, and use only hyphens (not underscores) Blog -          Site should ...

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When are companies going to migrate from legacy CMS platforms?

April 20, 2017

Everyday we talk with companies who either 1) built their own CMS platform in 08/ 09 or 2) are using a bespoke version of Wordpress/ Multi-site. To-date we have migrated hundreds of thousands of sites from legacy platforms. “We recognized early on that the enterprise demands and CMS demands were out of sync,” shared Mark Michael CEO/ co-Founder DevHub. For one, web standards are changing so fast that managing anytype of scale becomes a nightmare ...

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Proxy Resources and Guides Proxy Technology

April 19, 2017

A couple resources and guides related to our Proxy technology - 3 Common Ways Leads are Lost with Proxy Adding a Proxy (Proxy Configuration Options User Guide) Domain Options for Proxy Example Proxy Fields (for Automated Migration) Scaling SSL Certificates

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PRESS RELEASE: DevHub Identified as the Go To Web Experience Platform for Performance Marketing Agencies and Brands

April 18, 2017

4/18/2017 (Seattle, Washington USA) - DevHub is a Web Experience Platform – brands and performance marketing agencies use DevHub to streamline deployment of sites as part of larger marketing strategy. This is achieved cost effectively- through robust APIs and cloud hosted infrastructure.  DevHub offers an arsenal of unique tools to enterprises that are managing a high volume of template-driven sites. Companies go to market faster while ensuring conversions, security, brand compliance and web standards are ...

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Static Backup Options for Downtime Mitigation

April 17, 2017

Performance Marketing companies demand redundancy in their Service Level Agreements/ Commitments from DevHub. Here is how we addressed this with one client based on experiences from others as it relates to DevHub's Proxy Technology.  Above is a diagram that outlines how we could setup a system to make backup copies of each Proxy that would be configured to just auto-redirect to the source domain. We have done this previously for a partner of ours ...

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Diagram that describes the integration workflow for the DIY/Self Serve model.

April 13, 2017

DevHub provides multiple integration options with Robust APIs for: Domain Registration, Auto Publishing Sites/ Landing Pages, Single Sign on (SSO) - learn more. 

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ADA Compliance Checklist

April 11, 2017

Recently a client sent us a comprehensive checklist for ADA compliance from the folks at PaperStreet. Below is a quick snapshot - click over to PaperStreet for full checklist -  Level A Compliance items comprise basic guidelines for website accessibility Alternate text tags allow users to interpret page content without seeing images. Images have alternate text that can be read by screen reader software.  Recorded video content includes captions.  Video or audio-only content is accompanied by text ...

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How to Bid on an RFP Part 1

April 10, 2017

Cover Letter for RFP Bidding Thank you kindly for the invitation in bidding for Website Platform RFP.   We’ve worked extensively with your teams over the past years.  Our platform is currently used by your XXXX team to produce high-conversion Landing Pages.  There are approximately 2500 live sites today.  We believe that it runs a healthy $9-12 million revenue stream for XXXX.  Your team currently has access and is fully trained on DevHub.  As well ...

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The Simplest Way to Sell E-commerce

April 6, 2017

Our platform now delivers turn key branded e-commerce sites across 30+ verticals, and tapped into the largest drop shippers in the world that carry more than a million products collectively.   The “Hair Salon” can now have a branded ecommerce site/page overnight.  No inventory to handle. No Shipping to handle. They just direct their customer to their new e-commerce landing pages and products are drop shipped directly. We handle all orders, order management, site management ...

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Agencies Who Work With Franchise Brands - Seek the Local Path to Purchase

April 5, 2017

Retailers, franchise organizations, and multi-location brand advertisers continue to struggle with the multitude of online marketing options, keeping their location data accurate, and understanding what online media elements drive their customers from looking online to purchasing in their stores. A recent survey from Streetfight and Thrive Analytics showed the key issues impacting the use of customer and marketing data include, “not enough knowledge or expertise, not enough resources, or not enough time.” The complication stems ...

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