Google announced on March 4th, 2019 that they will be sunsetting the Google Ads API v0 on April 30, 2019. What is the Google Ads API? Via Google, “..API is designed for developers representing large, tech-savvy advertisers and third parties. This includes agencies, search engine marketers (SEMs), and other online marketing professionals who manage multiple client accounts or large campaigns. The Google Ads API (AdWords API) lets developers build applications that interact directly with the ...

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Pick your favorite business listing management and/or reputation management provider - but keep your local pages separate. Here is why - as a brand you need to have full control over every element of the local presence to be effective at local marketing. It is easy to deploy local pages with basic NAP (Name, Address, Phone Number) but what about adding a blog to a page or uploading a calendar or integrating with a new marketing ...

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While hosting a Webmaster webinar Google’s John Mueller answers a question regarding Image SEO from having a change in image URL, the answer might surprise you. The question during the Webmaster webinar “We’ll have a technical change in our shop that will change all of our image URLs… Does Google know that this is the same picture? Or will we lose rankings? Should we set up redirects for image URLs?” Answer: “Yes, Changing ...

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“Amazon Pay is a service that lets you use the payment methods already associated with your Amazon account to make payments for goods, services, and donations on third-party websites, in apps, and using Alexa.” - Amazon In Amazon’s new webinar series: “New Year, New Opportunity” Leah Holzman, Global Head of Marketing Communications covers Tips to improve your customers' experience, ways to meet your 2019 growth goals, opportunities to extend your commerce experience, meeting your customers ...

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"Everyone thanks for joining the webinar series, we hope this is a monthly series and hopefully the production quality goes up. Today, we are broadcasting live from our downtown Seattle headquarters. I'm looking out the window and I am predicting very light snow flurries If anything, it is a gray out but it's a great day at DevHub. So if you're joining us today you're probably interested in learning about kind ...

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“Instead of Bing monitoring often RSS and similar feeds or frequently crawling websites to check for new pages, discover content changes and/or new outbound links, websites will notify the Bing directly about relevant URLs changing on their website.” - Bing Bing just announced at SMX West 2019 it is now enabling webmasters, publishers, site owners, and marketers with the ability to request for 10,000 URLs per day to get crawled by the search engine ...

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“Click share is the estimated share of all achievable clicks that you have received and is available only for Search and Shopping campaigns.”- Google Search campaigns on Google Ads just recently received new competitive metrics for analytics.   Google is now introducing the click share metric for Search campaigns on Google ads to allow marketers the ability to measure ad text performance.   Why does this matter? First introduced in Shopping campaigns almost a decade ago; Click ...

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There are 49 categories within the evolving martech landscape and DevHub currently operates in 11 of those industry categories. These categories include Search and Social Advertising, Channel Marketing, Mobile Marketing, Display Advertising, Content Advertising, Retail Marketing, Channel Partner Marketing, Sales Automation Marketing, Sales Enablement Marketing, and Local Marketing to name a few.   DevHub fuels the growth of martech companies to better distribute their products and further their digital offering. For example call analytics companies white ...

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Sold Here Label Added to Google Local Pack Google recently added a sold here feature to Google ads increasing the likelihood of gaining more conversions. Good For Local SMBs Winning at the local level provides brand awareness and more complete consumer experience. The new feature will prove to be useful for small to medium sizes businesses looking to optimize ROIs from digital marketing efforts. If you happen to search for an item using Google it ...

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Potential customers fill the physical space all around your retail locations. But before they can come to your stores to make a purchase, they have to find you.   If they know you exist, they can go to your website and find your location. However, 80 percent of shoppers head to a search engine or even a mapping app such as Google Maps when they're looking for, say, motorcycle gloves. If you have a wide ...

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“Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.”- Google Meta Tags and SEO Search engines use meta tags to get more detail and context of your web pages. Search engines rely on analyzing sites for relevance based on searcher ...

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Location Finder technology, Dealer Finder and/ or Store Locator - it is all about location - winning brand to local. You as the brand - are the authority on your most important location data. Period. Own the experience. Do not be held captive by providers who do not have the flexibility to adapt to your strategy. Developing a digital strategy for companies to capitalize on brand to local opportunities with location data, is a chance for your brand ...

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Facebook’s advertising platform has been attracting savvy marketers looking to generate more attention for their brands and to create campaigns that achieve greater ROI; than traditional media. According to Facebook’s Q4 earnings report...Facebook's net income jumped 61% to a record $6.88 billion last quarter as revenue rose 30% to $16.9 billion amid continued user growth and strong demand for ad placements in Stories. Facebook’s Ad Platform - Ease of ...

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If you are relevant in digital marketing you have heard about Gary Vaynerchuk. Most videos, books and podcasts; Gary radically candors (leads) people to spending more on social media with good reasoning. Traditional media i.e. billboards, magazine spreads, tv commercials, direct mail, radio, newspapers are simply overpriced for the reach and attention. He (GaryVee) makes the obvious point that in order to keep up with the slowing demand of traditional advertising - media companies have ...

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Recently our co-Founder(s) Mark Michael and Daniel Rust were featured on a Podcast series called Folk Stories. In their (Mark and Daniel) episode they discuss DevHub's founding, turbulent years to now. DevHub is emerging as a leading technology for brands looking to stay ahead in the ever changing digital marketing landscape. From the Folk Stories site: Mark Michael (CEO) and Daniel Rust (CTO) are the co-founders of DevHub, a white label technology platform ...

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Introduction To Schema Markup Schema markup is an important tool which gives search engines context to the data it reads. The ability to have the standard schema.org markup applied to a website increases the possibilities of higher search rankings for pages with these snippets. Most importantly adopting to Schema markup standards allows for a more future proof website(s). Common ways websites use Schema markup are to add menu, types of payment, phone number ...

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Image search is whereby a person using a platform like Pinterest, Bing, Instagram, Google uses keywords to search but navigates the image results to find what they are looking for. “Google Image Search accounted for 22.6% of all searches...“ (via StateofDigital):  5x times more than YouTube; 10X times more than Amazon or Bing; Almost 20X times more than Facebook. As consumer behavior changes it is increasingly important for marketers to keep up with digital ...

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“50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.” - Google This article gives tips and tricks on how to create location pages that check all the boxes for CMOs. From ranking to Google Local Pack  - Winning at the local level provides brand awareness and more complete consumer experience.   Location Page Basics Location pages will generate traffic to ...

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“The total number of smart speakers in use in the United States is expected to be around 119 million, according to a new survey by NPR and Edison Research.” Why are they used so much? Voice search is surging with more devices from phone, laptops, tablets, and IoT device - that enable voice assistance; powered by the likes of Amazon, Google, Samsung, Comcast...etc. Using these ‘digital assistants” for mundane tasks like calling your doctor or ...

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Since the beginning, our founders set out to build a technology company and platform that lasts - no matter how consumer behavior changes. they did not want to create static software in a changing landscape of giants like Google, smartphones, Facebook, Voice-enabled devices... Technology companies have come and gone - DevHub is growing everyday. Today, we operate in 7 countries, the technology is translated into 6 different languages and more companies discover that DevHub is how to ...

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