Taking Brands Local

April 4, 2017

National, Local, Hyper Local - taking brands local is a real thing - that is where the money is. National brands are advertising locally since that is where the consumer is typically buying their products i.e. mattresses, cars, drills etc. Brands clearly understand that their audiences have moved online and are searching for their products on the go. Recently released Thrive Analytics data reveals consumers are accessing local information increasingly on the go with seventeen percent ...

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When To Cut and Run - Web Experience Edition

April 3, 2017

Websites built pre-2014 are busted and ineffective at converting customers who are now primarily browsing via mobile devices. How does a company managing 1000s of websites make the switch to keep up with the latest web standards and future proof their legacy investments? DevHub’s proprietary technology gives product managers the ability to automatically migrate existing sites and landing pages off those old platforms and onto DevHub's web experience platform. Instantly sites/ landing pages ...

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Web Experience Platform v CMS

March 30, 2017

When I say “web experience what do you think? Web Experience is the ability to create, build and launch several sites (simple definition). Web Experience is foundational for taking brands local. Web Experience has no limits. DevHub is a web experience platform including multi-site web development. There is a path to follow when you need to create hundreds or thousands of sites. It’s simple: DevHub is the protocol; you create the sites. What does ...

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MOATS

March 29, 2017

Last week we had our 1st QTR Board meeting. It was very positive. The question came up - What MOATS are Built so that DevHub can last? Off the bat we named 3 - consistent innovation to the platform, staying agnostic to partner integrations and keeping the dev team small enough to make rapid updates/ efficiencies without the bureaucratic process. Those are just 3 of the 12 built into the DevHub platform.  Did you know that once ...

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3 Common Ways that Leads are Lost with Proxy Technology

March 28, 2017

*This post is published on LinkedIn via Daniel Rust CTO/ co-Founder of EVO makers of DevHub - Web Experience Platform There are many ways that marketing companies describe the concept of losing track of a visitor after they have payed for them to visit a Landing Page or Proxy Site. "Breaking Proxy", "Lead Leakage", "Losing Attribution", etc The purpose of creating a Proxy is so you can drive inbound traffic to a copy of a customer ...

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Q/A - Corporate + Franchise model (Push/ Pull)

March 28, 2017

In a new series called Push/ Pull of Franchise/ Franchisee we answer the most popular questions from brand managers. Q: When does a platform migration make sense for your Franchise brand? – A: We see more franchises convert to DevHub at about 5 locations. From corporate wanting more control over brand standards to Franchisees wanting flexibility of updating their own local franchisee website Q: How Important Are Store Locators? A: Very! However there should be almost ...

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January and February Highlights, Review

March 27, 2017

Here are the highlights from January / February 2017:   Feb 28, 2017    devhub.com - Web Standards DevHub Has Solved For Feb 25, 2017    devhub.com - Weekend Update: GeekWire 200 Feb 24, 2017    prleap.com - DevHub And The Business of Websites Feb 17, 2017    devhub.com - Managing Web Standards - completed with DevHub Feb 15, 2017    devhub.com - Brand Compliance at Scale - Landing Pages Feb 13, 2017    devhub.com - The Future of Web Experience Is a Platform You ...

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Continuous Improvement to Proxy technology

March 24, 2017

If you are looking up proxy technology, either A) your company’s legacy platform just gave out or is about to or B) you realized there is no way to re-create or efficiently re-tool in the amount of time needed to have a viable solution. In either case, DevHub has consistently updated our proxy technology for internal use and for customers of the platform. Here is a brief rundown of all we’ve done so ...

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Update on Google AMP

March 23, 2017

Google AMP (Accelerated Mobile Pages) has been covered by us.  There are several reports that keeping up the the AMP standard has increased traffic to AMP specific pages/ sites. Is AMP necessary for a franchise organization? Or is it primarily for news organizations/ content heavy site? So far only two franchises that we power have asked DevHub to provide AMP powered pages for their organization - both happen to be service based franchises (disaster recovery/ plumbing ...

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The Modern Marketer's Workshop

March 22, 2017

We recently received word about an action packed workshop ... The upcoming ABM workshop : From Strategy to Action and Results! Is worth checking out. They are going to pack three days of content into a live, interactive workshop complete with practical tool, templates, best practices and more. From the invite: According to Sirius Decisions, more than 90 percent of B2B marketers acknowledge that account-based marketing is important. But what does that really mean? And how are ...

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Changelogs for past 30 Days

March 22, 2017

Late January 2017 New Full Proxy overhaul Facebook Page App for FB landing pages JSON schema tags Adobe analytics adaptor Improvements Auto module updates Added linking to carousel module and master theme carousel Default preview suffix is no longer hard-coded. It is now loaded from settings.DEFAULT_PREVIEW_SUFFIX Site detail and oauth query optimizations Added social URL macros Auto disabling domain aliases when Sites are disabled Added master theme controls for coupon background color Added blog ...

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DevHub helps companies keep up with latest web standards

March 21, 2017

PRESS RELEASE ADA compliant websites are becoming the latest web standard brands and their web platforms are needing to keep up with. Managing one website to meet the standards is fairly easy assuming you can get a hold of your web developer and make the necessary changes. But if you are managing 100s if not 1000s how would you comply? Under the nondiscrimination requirements of Title III of ADA - any business that is not a ...

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Two Opportunities for Web Experience

March 20, 2017

1) Co-op Marketing 2) Franchise Organizations Both leverage a multi-channel digital marketing strategy. Businesses within this sector are performance-driven, so conversion accountability is critical to securing budgets. The mid-tier segment of this market has a unique set of demands – such as high site volumes, limited IT resources, limited budgets, and short execution cycles - to which DevHub is better suited to answer than the alternative CMS systems.

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Strengths of DevHub Platform

March 17, 2017

A core strength of DevHub is its segment expertise. As companies continue to develop multi-channel marketing initiatives, the demand to service a high volume of affiliated sites will continue to grow. They will face challenges with maintaining those sites in a cost-effective fashion without the single-source publishing and administrative capacity of a service such as DevHub. The total cost of ownership for DevHub when addressing this specific challenge is likely to be a fraction of ...

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ADA compliant websites - Part 2

March 16, 2017

 As we continue to hear more about ADA compliant websites - we are constantly sharing the latest with our clients. Of all the the sites we have found and conversations we have had - the best source of a balanced viewpoint is via the AmericanBar.org. Here is a quick summary - for more visit: The Internet and Title III of the ADA. You represent a business that is entirely based on the Internet, though it does have ...

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DevHub Market Position - Summary

March 15, 2017

DevHub is unmatched in the value it brings to agencies and enterprises that need a large volume of web standard and/or brand compliant sites as part of their digital marketing strategy. DevHub offers a web content management system (CMS) with a unique set of administrative features - built on Robust APIs and services crafted specifically to address the high cost and technical challenges associated with creating, maintaining and optimizing the performance of these sites. Unlike ...

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Service Level Agreement - Part 3

March 14, 2017

In the final of our three part series - here is more information on how we guarantee up-times and support via our Service Level Agreement - note* each one is slightly unique based on the client need/ wants.  Customer Service and Support. Service Hours.  DEVHUB shall be available 9:00 A.M. to 5:00 P.M. Monday – Friday PST. DEVHUB shall provide emergency support outside of normal hours as needed, on a case-by-case basis. Response Time ...

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ADA Compliant Websites

March 13, 2017

In the past two weeks we've heard more about ADA compliant websites. Managing one website to meet the standards is fairly easy assuming you can get a hold of your web developer and make the necessary changes. But if you are managing 100s if not 1000s how would you comply?  Under the nondiscrimination requirements of Title III of ADA - any business that is not a provide club need to comply. Websites should make sure ...

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Mobile Web and Google AMP

March 10, 2017

We've said it before - the mobile web is what matters!  Most consumers (over 60%) land on a web experience (by our internal analytics as gauged by our network of sites / landing pages). Google's AMP is rolling out across ASIA by the billion and the Chinese search engines Sogou and Baidu are also adopting AMP.  Managing 1 site or landing page to meet the AMP option is easy - to do this across your network ...

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In The Billions - The Case for Web Experience

March 9, 2017

How many brands sell through local retail businesses? 150? 1100? 100000? Think about it for a second? From the cars you drive - auto dealerships (Ford, GM, Mercedes) to the bed you sleep on (Tempurpedic, Serta) to the TVs you watch (Samsung, Sony, Vizio) - and that is just the beginning think - auto repair brands, service area businesses, food brands etc. Our best guess is well over 100,000+ brands trying to connect with the local consumer ...

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