DevHub as your Source of Truth

December 15, 2016

Also known as System of Record, Single Point of Truth (SPOT), Single Source of Truth (SSOT) If you have been following DevHub you will note that we have always believed that a website is more than a website and the evolution is happening daily. The information powering a website i.e. name, address, phone number, menus, services etc is all stored via structured data within DevHub. This allows the information to be repurposed for a ...

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19 Reasons You Need a DevHub

December 14, 2016

DevHub - pronounced: [dev-huhb] - is a multi-dimensional web experience platform from which marketing and advertising technologies intersect (see: integrations). Our goal is to put more control in the hands of product, digital marketing and brand managers to execute performance marketing at scale. Managers who use DevHub, essentially get to build their own marketing cloud with the website as the foundational core. Here are the ways managers use DevHub everyday: Google Accelerated Mobile Pages Landing Pages (lots ...

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Proxy Technology for Performance Marketing

December 13, 2016

Yesterday, DevHub released the finalized version of 6.5 which expanded on our Proxy technology among other enhancements. Now sales engineers, product, digital marketing and brand managers are asking about modern Proxy solutions - with most starring at the Google ETA deadline. Features/ Requests of Proxy for Performance Marketing: Our proxy tech reads a site’s content and replaces key actions visitors can take i.e. calls, form fills, coupon downloads..., creating as many unique campaigns ...

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Sounders FC Win!

December 13, 2016

Great time to be a Seattleite! SoundersFC Win MLS Cup! Congrats to the SoundersFC organization, players and fans! Epic win! Well played.   

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Release 6.5 finalized

December 12, 2016

From Daniel Rust CTO/ co-Founder DevHub: "We are constantly evolving the platform to exceed the current demands of web standards, search and customer use cases - 6.5 represents a growing trend in managing web experience + robust analytics for proxy technology and vertical specific solutions." New New auto Module Master theme v2 with Bootstrap CSS support Added configurable TLDs list for domain registration on a per-instance level New login page background images New instagram feed module ...

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DevHub win - cements platform use

December 10, 2016

DevHub recently closed a deal to secure over 2000+ websites upon migrating to the platform. At a recent conference in New York, DevHub discussed it's platform beyond the traditional sense of a CMS. "Companies and their managers are starting to realize that once they are responsible for 25+ sites/ landing pages - any change takes more time and increases the risk. Utilizing DevHub makes rolling out updates/ standards easy and safe." With more than 1 ...

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Modern Proxy Technology - Campaign Enablement at Scale

December 9, 2016

The use of proxy technologies in the wake of Google ETA/ Bing text ad requirements continues to grow. DevHub’s Modern Proxy (at the simple level) reads a current site’s content and replaces key actions visitors can take i.e. calls, form fills, coupon downloads..., creating as many unique campaigns as you require. Many large performance marketing companies use proxy to mirror an existing website in order to drive paid traffic and collect analytics ...

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World of Website Builders and Beautiful Sites

December 7, 2016

Our background started as a website builder for bloggers, then small businesses which taught us one valuable lesson - people are too busy to build their own sites (let alone beautiful ones). Here we recommend a few if you're looking to build ONE epic site - and that's it. Squarespace The team behind this superb all in one publishing solution have been at since 2004. Their marketing starts with ‘Make a Beautiful Website.’ They have ...

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Taking a national brand local with all types of sites

December 6, 2016

What can you build in DevHub: 1, 2, 25, 75, 100, 1800, 19000 at a time Corporate sites Regional sites Local sites Satellite sites Landing pages Micro sites Location sites Location pages Franchise websites Service area websites Multi-location sites Sub sites Proxy sites Small business websites Medium business websites Enterprise websites Vertical specific sites Auto Dealership websites Profile pages Insurance agent websites Real estate agent websites eCommerce sites C-store websites Store websites

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Meaning of front-line technology

December 6, 2016

Most of us are familiar with the term “front-line” from a military sense i.e. front-line of a battle. As technology advances at breakneck speed, having technology partners that are innovating as quick is becoming more important than ever. Front-line technology is a platform (typically web based) that is constantly innovating - forever. (some) Criteria for Front-line Technology - Trust Badge Robust Security Measures Strict Service Level Agreements Forward Looking Product Road Map Community Driven Feedback Loop ...

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GUEST POST: Evaluating Digital Experiences at Scale

December 5, 2016

Thank you to Maureen Jann at Point It for putting together this collaboration.  Excerpt from Point It's blog: "If you’re invested in digital marketing, then you’re invested in multi-channel marketing and consistency of brand presence.  Digital marketing channels like paid search, SEO, programmatic and social media advertising cannot succeed in a vacuum.  Individually, these tactics can drive traffic to your site, but without a seamless digital experience and strategy reinforcing a core ...

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Foundational Hub: Web Experiences

December 5, 2016

From the front lines: Product, Brand and Digital Marketing managers often start using DevHub out of frustration in working with singular CMS platforms. In that way DevHub continues to innovate the scaled web experience as the foundational hub from which marketing and advertising strategies connect. Here are some of the ways DevHub works with marketing + advertising technologies: DevHub + Inbound Marketing (hatchbuck) + Analytics (Mixpanel) DevHub + CRM (Agendize) + Call Tracking (Marchex) + Analytics (Mixpanel) DevHub + Business Listing Management ...

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If SSL does provide a ranking boost - DevHub is ready

December 3, 2016

Since 2014, Google has been looking at encrypted sites more favorably (or so it seems). From Google, “We’ve also seen more and more webmasters adopting HTTPS (also known as HTTP over TLS, or Transport Layer Security), on their website, which is encouraging. For these reasons, over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We've ...

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Multi-Location Analytics Done Right

December 2, 2016

We recently worked with GO2Holdings on a joint customer. DevHub provided the web experience across 100+ locations and GO2 provided the reporting tool called SMART (Strategic Marketing Analysis Reporting Tool). And thats the thing - web experience with proper (EASY) to navigate reporting allows marketing managers to dial in on specific trends. Individual sites for multi-location businesses managed via one platform creates the sustainability brands need. No longer are individual sites needed to be built one ...

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Working With Digital Consultancies - Part 3

December 1, 2016

In the fast-paced marketing technology landscape where quantity over substance/ quality seems overwhelming, DevHub cuts through the mess and disrupts any preconceived notions of what a web experience platform/ CMS (DevHub) should be - thoughtfully robust, scaled and flexible. Here is part 3 of working with digital consultancies. Q: How is your firm different from others? The DevHub platform is more than just a website builder. We treat the website as the hub of a business ...

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Conference Hustle

November 30, 2016

What makes for a successful conference? From the celebrity ish guest speakers to the networking cocktail hours, a mixture of people who represent companies, brands, agencies - our CEO’s experience will ensure great conferencing. At a recent conference in the Food Service Technology space (FSTEC) - DevHub had a booth and people on the ground. It was late September and there was a sense of excitement in meeting with the multi location brands we served through ...

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Working with digital consultancies - Part 2

November 29, 2016

Positioning DevHub within specific markets is hard. We like to think of who we serve, as a graphical reference (baseball diamond). Here is part 2 of our series - Working with digital consultancies.   Q: What overall philosophy governs your Company? Continuous next generation Systems are open and flexible, our enterprise clients have the ability to plug in and own their products.  We partner with our clients to continually customize, optimize and improve effeciencies People, process and ...

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WEBINAR: Generate Leads at Scale

November 28, 2016

Don't have time for to focus on your Lead generation strategy? DevHub and Agendize are here to help. Need to know how to efficiently deploy all their locations online with a unified CMS? Need to know how to maximize the wins you get from both marketing channels and engagements? Register for our webinar on Thursday Dec 1, 2016.  Starting at 2pm EST, you'll learn how to take the destiny of your marketing efforts ...

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5 Years from now - A website is more than just a website

November 28, 2016

DevHub is the foundational hub of digital experiences (think sites) - and eventually powering most search - see schema based search + structured data. What started as powering sites at scale became powering searchable data via structured data within DevHub. Once the data is in DevHub your outputs are essentially infinite - whether you are creating localized sites or syndicating data to location platforms (business listing management) or bolting on analytics for ad campaigns. As mobilegedden was a thing ...

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Working with Digital Consultancies - Part 1

November 27, 2016

As DevHub begins working with digital consultancies, product/brand/digital marketing managers want to know more about DevHub’s longevity. Grab your team for this three part series. Q: What position has your Company taken in the competitive digital environment? DevHub is the first to marry marketing technologies (martech) and advertising technologies (adtech) with a thoughtfully robust  automated CMS platform which delivers the most scalable digital experience across high conversion websites, landing pages and everything ...

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