MODERN PROXY: the value in real-time monitoring/ alerts is knowing immediately there is an issue versus weeks later after the money is spent. "DevHub Proxy provides the ability to be notified on any rule i.e. replacements of phone numbers, images, down pages, code...etc. This is a big leap for modern proxy tech," explains Daniel Rust DevHub CTO/ co-Founder.
Power Your Growth. DevHub is the most potent agency and franchise tool to measure and drive incremental customer demand at the local level by building franchise sites at scale.. DevHub keeps all of your location data synced across any platform. Global Management, 100% Secure, Better than Agency Support.
To quote: "Customer Experience is the Most Critical Part of Marketing Right Now" This starts with every interact a customer has with your brand, but it includes the technology you leverage to make those engagements happen, as well as how your people manage those tools. ---- 2017 will see a lift in marketing team's adoption of technology platforms. Managing scale whether landing pages through paid media or local store pages - DevHub is the web experience ...
When was the last time you clicked the second page of Google search results via your mobile device? Especially on the go? The idea that web search will be the same forever is already dated. Search via mobile is now over 64% of DevHub’s network of traffic. Consumers are relying on results that are easy to interpret and above the fold of search (aka first 5 results). And as SEO’s and large web ...
The future of search is changing - now and fast. An agile approach to managing experience is only possible through collecting the right data first. Beginning with inputs such as - location, phone number, hours, menu, services, payments, images, forms etcs. DevHub’s own structured database allows for the markup of code to the latest schema based search standards. Why this is important? Answer: mobile web. With mobile devices taking up more than 70%+ search across DevHub ...
Below is an inquiry we received last week that fits squarely in DevHub's core competency. ------ I am seeking to create a replicated marketing website for distributors of a particular product/ brand. I am the product marketing manager. We've been looking to create this system in house - yet have been unsuccessful due to current CMS platforms limited multi site capabilities. The site would include a landing page (squeeze page) that collects leads and redirects ...
ANALYSIS/ INSIGHTS - from the front lines of marketing technology (martech). I am reporting from in the field today. We recently discussed, the idea of creating polygons for targeted coverage areas which further enhance localized experience sites/ landing pages and related performance campaigns. This would be a strong element for existing and potential customers such as brands looking to engage with local consumers. In some of our recent clients relationships, we were extremely effective by using ...
Terminology of Web Experience: Corporate sites Regional sites Local sites Satellite sites Landing pages Micro sites Location sites Location pages Franchise websites Service area websites Multi-location sites Sub sites Proxy sites Small business websites Medium business websites Enterprise websites Brand Distributor pages Co-op pages Branded co-op pages Syndicated landing pages Profile pages eCommerce sites C-Store sites Store sites Agent sites Inventory feed sites Websites Flexible Experiences that solve for: Security Verticals Compliance Conversions Leads Tracking ...
Successful programmatic campaigns begin with solid web experience at the core. Utilizing macros, robust APIs and master templates within DevHub - you will have the complete funnel from first party data, ad performance, content, conversion data matching, A/B testing results, average order value, site analytics, geography/location, dynamic media usage (photos and video views), acceptance of promotional offers and onsite user experiences to provide a more specific view of high potential targets. Tracking behavioral web ...
A DevHub analyst got the following note via Google - that non secure collection of passwords will begin to trigger warnings in Chrome 56. From Google → Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS. The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these ...
As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments." More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific ...
***Note: this was originally posted in 2012 and only slightly updated to 2017 Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed. First, what is a registry v. registrar (according to GoDaddy): Registry: A domain name registry is an organization that manages top-level domain names. They create domain name ...
Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device? Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are ...
Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation ...
Update from this weekend at DevHub HQ. On Thursday we kicked-off the first Board of Advisors meeting with 21 thought leaders, customers and analysts from around the world. The first meeting was conducted via conference call led by DevHub BOA Chairman (as pictured here). Learn more about DevHub (in pictures here) on Instagram.
In creating unique campaigns there is a easy way in DevHub to scale one to many - utilizing master templates and macros. You/ or your team can build brand compliant landing pages once - and syndicate the unique vendor/ offer to the appropriate physical location or website. Terminology of Web Experience
When evaluating potential web platforms, product managers typically take either the Gartner recommendations via Magic Quadrant ‘analysis’ or refer to counterparts who have had experience with particular platforms. Some PMs will choose a web platform based on a referral versus actually checking references or talking with senior execs at the platform company. But knowing what we know the best approach is really getting to know the team behind the platform company. Sure, you would want ...
Another day another change with Google. Now if you are managing 1 website/ 1 location/ 1 of anything these changes are fairly simple. But, if your managing 10s, 100s, 1000s these changes from Google become daunting. Starting January 19th, Google AdWords will show a business location and calls will be directed to the phone number associated with that business location - even if a different phone number is used in your call extension. More information on ...
Since the beginning, DevHub has perfected the sustainable way to scale presence. And when it comes to understanding how we perfected that scale - look no further that our use cases. We work with managers everyday who are mindblown by how DevHub executed their specific use case across 10s/ 1000s of sites - in an abbreviated time frame. Learn more about DevHub Uses and see how we can digitally transform the way you think about web experiences ...
Most web platforms build robust feature sets thinking that the more the better. That approach is often used to sell - HARD. You have heard it - it sounds something like - “we have this feature and this feature and this is how you create A, B, C, D, E...etc.” Firstly, if your web platform provider is the end all be all - RUN! They should focus on their core strength and then recommend best of breed partners ...