GeekWire 200 November Update

November 30, 2016

GeekWire 200 November Update

November was a big month for DevHub as we on-boarded new customers and grew our team! DevHub jumped 12 spots on GeekWire's 200 Index: which highlights the hottest startups from Pacific Northwest tech companies (according to GeekWire).  From GeekWire -- "here are...the other big movers this month" Outreach, up 26 spots to number 68 Convoy, up 11 spots to number 108 Maana, up nine spots to number 121 Valant, up 10 spots to number ...

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Conference Hustle

November 30, 2016

Conference Hustle

What makes for a successful conference? From the celebrity ish guest speakers to the networking cocktail hours, a mixture of people who represent companies, brands, agencies - our CEO’s experience will ensure great conferencing. At a recent conference in the Food Service Technology space (FSTEC) - DevHub had a booth and people on the ground. It was late September and there was a sense of excitement in meeting with the multi location brands we served through ...

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Working with digital consultancies - Part 2

November 29, 2016

Working with digital consultancies - Part 2

Positioning DevHub within specific markets is hard. We like to think of who we serve, as a graphical reference (baseball diamond). Here is part 2 of our series - Working with digital consultancies.   Q: What overall philosophy governs your Company? Continuous next generation Systems are open and flexible, our enterprise clients have the ability to plug in and own their products.  We partner with our clients to continually customize, optimize and improve effeciencies People, process and ...

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WEBINAR: Generate Leads at Scale

November 28, 2016

Don't have time for to focus on your Lead generation strategy? DevHub and Agendize are here to help. Need to know how to efficiently deploy all their locations online with a unified CMS? Need to know how to maximize the wins you get from both marketing channels and engagements? Register for our webinar on Thursday Dec 1, 2016.  Starting at 2pm EST, you'll learn how to take the destiny of your marketing efforts ...

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5 Years from now - A website is more than just a website

November 28, 2016

5 Years from now - A website is more than just a website

DevHub is the foundational hub of digital experiences (think sites) - and eventually powering most search - see schema based search + structured data. What started as powering sites at scale became powering searchable data via structured data within DevHub. Once the data is in DevHub your outputs are essentially infinite - whether you are creating localized sites or syndicating data to location platforms (business listing management) or bolting on analytics for ad campaigns. As mobilegedden was a thing ...

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This Week at DevHub HQ

November 27, 2016

Update for the week ending November 27, 2016. Here is a recap of this week's notable events: How to scale SSL across multiple websites Google update to Structured Data Tool Guest post by Michael Taylor: Google Expanded Text Ads Analyzing the Digital Consultancy market Working thru the Thanksgiving Holiday in USA - Deployed World wide How to use DevHub - on-boarding Part 1 - Working with Digital Consultancies   

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Working with Digital Consultancies - Part 1

November 27, 2016

As DevHub begins working with digital consultancies, product/brand/digital marketing managers want to know more about DevHub’s longevity. Grab your team for this three part series. Q: What position has your Company taken in the competitive digital environment? DevHub is the first to marry marketing technologies (martech) and advertising technologies (adtech) with a thoughtfully robust  automated CMS platform which delivers the most scalable digital experience across high conversion websites, landing pages and everything ...

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What We’re On-boarding

November 25, 2016

What We’re On-boarding

Today, the day after Thanksgiving in the USA - the DevHub team is working to on-board new/ existing customers. Here are some of ways they (customers) are utilizing DevHub’s multi-dimensional platform: VERTICAL PLAY Designing a go-market strategy for real estate, automotive and financial services has been popular the past couple months. Today, DevHub powers digital experiences across these and many other industry specific solutions. STRAIGHT UP DevHub’s core platform is sites at scale - today ...

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Your DevHub in Seattle - Deployed Worldwide

November 24, 2016

Your DevHub in Seattle - Deployed Worldwide

While in USA, Thanksgiving festivities are reverberating across the land, DevHub tech/ support/ teams hum worldwide. There are some web platforms that get the point. DevHub always has, even guaranteeing uptimes globally. It’s no secret that product, marketing and brand managers demand performance mixed with accountability. From Seattle to Boston to Hong Kong to Sydney; DevHub piece of mind. From our team to yours - Happy Thanksgiving! Learn more about our strict Service Level Agreements. 

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Digital Consultancies and Their Preferred Platforms

November 23, 2016

Digital Consultancies and Their Preferred Platforms

What makes a successful digital marketing consultancy? From a 10,000+ person organization (think: EY, IBM, pWC, McKinsey)  to the well-known local digital marketing companies - each has their place. On a recent client pitch I had an epiphany - many ( if not most )  of these consultancies, actually have limited if not zero propietary technology or platforms! It was getting late in the day and traffic in Seattle is getting more brutal by the week - but the ...

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Google Won’t Delay Expanded Text Ad Rollout Again

November 22, 2016

Google Won’t Delay Expanded Text Ad Rollout Again

Guest Post By: Michael Taylor is an international digital marketing and business strategist, helping companies understand digital transformation and how to create competitive advantages. Michael is a former Sr. Analyst and Business Development Director with BIA/Kelsey on assignment for DevHub. Months after Google announced the October 26th rollout of Expanded Text Ads, and the ability to rework existing text ads, it recently announced a rare extension. The new deadline for adding or editing old ...

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Testing Schema Markup - UPDATE

November 21, 2016

UPDATE --- Google made changes to the Structured Data tool requirements, sites with previously good Schema are now showing errors— Olympia SEO November 19, 2016 Here are three ways multiple sites can be built via DevHub (w/ Schema markup built in) Learn more

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Scaling SSL for Secure URLs

November 21, 2016

Scaling SSL for Secure URLs

SSL and Google ETA - Performance Marketing When the need to roll out SSL certificates across sites/ landing pages needed to be automated, DevHub solved this. SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. As performance marketing companies comply with Google’s ETA requirements, SSL becomes ...

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This Week at DevHub HQ

November 20, 2016

This Week at DevHub HQ

Update for the week ending November 20, 2016. Here is a recap of this week's notable events: Seattle Startup Week concludes Managing an entire Digital Experience w/ DevHub Marketing Moving In House 2016 analysis  The Future of Proxy technology Schema based mark-up and the future of search Integration w/ Inventory Source for Drop-shipping on DevHub SSL certificates at scale via DevHub (more next week)  

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SSL + DevHub

November 19, 2016

SSL + DevHub

WEEKEND UPDATE: When the need to roll out SSL certificates across sites/ landing pages needed to be automated, DevHub solved this. This coming week we will cover how DevHub works with SSL.  DEFINITION - SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral. SSL integration with DevHub ...

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Dropshipping through DevHub e-Commerce

November 18, 2016

Dropshipping through DevHub e-Commerce

DevHub integrated Inventory Source into the platform. From auto loading product details to building out robust product categories to having access to over 100 suppliers - all is now available in a turn key branded e-commerce powered within DevHub. Powering 30+ product verticals and tapping into the largest drop shippers in the world w/ more than 1,000,000 products collectively - all now available in DevHub. Learn more about e-Commerce powered by DevHub or visit our ...

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Follow up to earlier post - Harvard Business Review

November 17, 2016

Follow up to earlier post - Harvard Business Review

In a post on DevHub CEO’s LinkedIn titled: DevTrend: Moving Marketing In House? Mark Michael noted three common threads from current customer conversations: Infrequency - companies wanting to control the total experience on an ongoing basis Owning the relationship - brands want to control the information/ relationship from start to finish Asymmetric information - measuring effective ROI through analytic dashboards is easier for companies/ brands now A reader of the post noted a Harvard Business Review article ...

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Scaling Sites w/ Schema markup

November 17, 2016

Scaling Sites w/ Schema markup

DevHub is your repository for all structured data - related to a businesses website. The ability to have the standard schema.org markup applied to each website is baked into the DevHub platform. We believe the future of websites is related to the data within and for that data to be called based on a user's search via a connected device. Schema markup and structured data protocols have been around for years yet adopting them ...

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Hybrid Proxy Technology - the Future of Proxy

November 16, 2016

Hybrid Proxy Technology - the Future of Proxy

The use of proxy technologies in the wake of Google ETA/ Bing text ad requirements continues to grow.  But building a sustainable proxy technology is where DevHub leads the product’s evolution. Many large marketing companies use proxy to mirror an existing website in order to drive paid traffic and collect analytics for attribution. Proxy has been around since at least 2005 and been used in roughly the same way - until now. DevHub powers PPC ...

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DevTrend: Moving Marketing In House?

November 15, 2016

DevTrend: Moving Marketing In House?

In the past year we have worked with a number of national brands who are choosing to no longer work with an outside marketing agency. I do not know if this is a trend or not — however with the explosion in automation technology and scaled marketing solutions it’s easy to see why some would. Here are some of the common threads we are seeing from product/ marketing managers at national — mid sized brands: Infrequency ...

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