Terminology of Web Experience: Corporate sites Regional sites Local sites Satellite sites Landing pages Micro sites Location sites Location pages Franchise websites Service area websites Multi-location sites Sub sites Proxy sites Small business websites Medium business websites Enterprise websites Brand Distributor pages Co-op pages Branded co-op pages Syndicated landing pages Profile pages eCommerce sites C-Store sites Store sites Agent sites Inventory feed sites Websites Flexible Experiences that solve for: Security Verticals Compliance Conversions Leads Tracking ...

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Successful programmatic campaigns begin with solid web experience at the core. Utilizing macros, robust APIs and master templates within DevHub - you will have the complete funnel from first party data, ad performance, content, conversion data matching, A/B testing results, average order value, site analytics, geography/location, dynamic media usage (photos and video views), acceptance of promotional offers and onsite user experiences to provide a more specific view of high potential targets. Tracking behavioral web ...

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A DevHub analyst got the following note via Google -  that non secure collection of passwords will begin to trigger warnings in Chrome 56. From Google → Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS. The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these ...

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As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments." More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific ...

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***Note: this was originally posted in 2012 and only slightly updated to 2017 Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed. First, what is a registry v. registrar (according to GoDaddy): Registry: A domain name registry is an organization that manages top-level domain names. They create domain name ...

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Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device? Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are ...

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Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation ...

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Update from this weekend at DevHub HQ. On Thursday we kicked-off the first Board of Advisors meeting with 21 thought leaders, customers and analysts from around the world.  The first meeting was conducted via conference call led by DevHub BOA Chairman (as pictured here).  Learn more about DevHub (in pictures here) on Instagram.

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In creating unique campaigns there is a easy way in DevHub to scale one to many - utilizing master templates and macros. You/ or your team can build brand compliant landing pages once - and syndicate the unique vendor/ offer to the appropriate physical location or website. Terminology of Web Experience  

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When evaluating potential web platforms, product managers typically take either the Gartner recommendations via Magic Quadrant ‘analysis’ or refer to counterparts who have had experience with particular platforms. Some PMs will choose a web platform based on a referral versus actually checking references or talking with senior execs at the platform company. But knowing what we know the best approach is really getting to know the team behind the platform company. Sure, you would want ...

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Another day another change with Google. Now if you are managing 1 website/ 1 location/ 1 of anything these changes are fairly simple. But, if your managing 10s, 100s, 1000s these changes from Google become daunting.  Starting January 19th, Google AdWords will show a business location and calls will be directed to the phone number associated with that business location - even if a different phone number is used in your call extension. More information on ...

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Since the beginning, DevHub has perfected the sustainable way to scale presence. And when it comes to understanding how we perfected that scale - look no further that our use cases. We work with managers everyday who are mindblown by how DevHub executed their specific use case across 10s/ 1000s of sites - in an abbreviated time frame. Learn more about DevHub Uses and see how we can digitally transform the way you think about web experiences ...

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Most web platforms build robust feature sets thinking that the more the better. That approach is often used to sell - HARD. You have heard it - it sounds something like - “we have this feature and this feature and this is how you create A, B, C, D, E...etc.” Firstly, if your web platform provider is the end all be all - RUN! They should focus on their core strength and then recommend best of breed partners ...

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When the need to roll out SSL certificates across sites/ landing pages needed to be automated, DevHub solved this - years ago!  SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. SSL technology has been around since 1994 - in response to concern over internet security. This link ensures that all data passed between the web server and browsers remain private and integral.  Adhering to ...

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Life for product managers is getting easier, thanks to DevHub. Managers who are tasked with leveraging co-op dollars w/ presence for brands are using DevHub to deploy landing pages at the local level. Before DevHub, managers had to scope long dev cycles or create bespoke solutions out of legacy web platforms. Today 90% of managers are under strict deadlines and timelines typically for only just a pilot phase of a deployment. They demand a platform ...

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Internal employees like the power of control -add in the element of scale and DevHub becomes extremely fun! Deploying images or updated offers across 10s, 100s, or 1000s of sites and landing pages quickly becomes necessary when the frequency of the promotion changes at a fast pace. DevHub’s 6.6.0 release -out now - reduces the time involved in deploying updates to sites and landing pages among other scaled rollouts i.e. SSL for ...

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I work with product managers everyday across diverse markets from our offices here Seattle, WA and I want to share with you where we left off in 2016 and what to expect in 2017. I would like to thank our current customers for choosing DevHub as your private label web experience platform. We are here to serve you by keeping you on the front-line of tech, trends and security. Our team(s) here in Seattle ...

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HARD WORK: the real story. Does luck play a roll in creating wins and opening markets?  Not according to us.   In lighting fast tech its easy to get disillusioned with big numbers i.e. building a billion dollar business or creating a billion dollar market.  Between those "lucky ones" are the rest of us the Oracle, Microsoft, Salesforce, Concur - whose founders grinded it out for years only to see their story told as if it ...

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Many managers have skipped over performance (aka tracking conversions/ analytics). But without analyzing the effectiveness of experience - might as well be throwing money away. Tracking performance is very important - yet some reports show ad spends go un-tracked across many ad campaigns. Companies live and die by their ad budgets; tie that with experience (landing pages) as the foundational hub for driving customers - and its easy to see how dollars get lost. That’s why DevHub ...

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With landing pages becoming more efficient at driving customers to specific and sometimes temporary offers, no one platform can rapidly deploy at scale - until DevHub. DevHub allows product managers to launch 10s or 1000s of unique sites on a single platform so that marketing can execute effectively - whether regionally or hyper locally. Product, sales and marketing teams can work together to secure new and prospective clients while utilizing the same DevHub. Permission control at scale ...

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