Full Funnel Attribution Beginning with Experience

January 31, 2017

Terminology of Web Experience: Corporate sites Regional sites Local sites Satellite sites Landing pages Micro sites Location sites Location pages Franchise websites Service area websites Multi-location sites Sub sites Proxy sites Small business websites Medium business websites Enterprise websites Brand Distributor pages Co-op pages Branded co-op pages Syndicated landing pages Profile pages eCommerce sites C-Store sites Store sites Agent sites Inventory feed sites Websites Flexible Experiences that solve for: Security Verticals Compliance Conversions Leads Tracking ...

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DevHub integrates with your programmatic strategy

January 30, 2017

DevHub integrates with your programmatic strategy

Successful programmatic campaigns begin with solid web experience at the core. Utilizing macros, robust APIs and master templates within DevHub - you will have the complete funnel from first party data, ad performance, content, conversion data matching, A/B testing results, average order value, site analytics, geography/location, dynamic media usage (photos and video views), acceptance of promotional offers and onsite user experiences to provide a more specific view of high potential targets. Tracking behavioral web ...

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This Week at DevHub HQ

January 29, 2017

Update for the week ending January 29, 2017. Here is the recap of the week's notable events: Use of Marcos to Scale Localized Campaigns Scaled Presence Strategies A New Approach for gTLDs Thank you to DevHub Design Team Scaling Lead Generation Google Update SSL/ https Global Deployments of DevHub - Internationalization

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Weekend Update

January 28, 2017

Weekend Update

DevHub thrives globally. Today, DevHub supports 6 languages. With robust internationalization tools we can deploy new languages as demanded by our customers.

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Here is the start of https

January 27, 2017

Here is the start of  https

A DevHub analyst got the following note via Google -  that non secure collection of passwords will begin to trigger warnings in Chrome 56. From Google → Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS. The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these ...

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Effective Lead Generation At Scale

January 26, 2017

Effective Lead Generation At Scale

As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments." More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific ...

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Thank you design team

January 25, 2017

Thank you design team

Our multi-talented design team headed by Eric Willis re-freshed home page again to include Web Experience among the last 3 months of site updates.

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A system/ platform based approach for gTLDs (IMHO)

January 25, 2017

A system/ platform based approach for gTLDs (IMHO)

***Note: this was originally posted in 2012 and only slightly updated to 2017 Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed. First, what is a registry v. registrar (according to GoDaddy): Registry: A domain name registry is an organization that manages top-level domain names. They create domain name ...

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Localized Presence At Scale

January 24, 2017

Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device? Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are ...

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Global management of localized web experience

January 23, 2017

Global management of localized web experience

Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation ...

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This Week at DevHub HQ

January 22, 2017

Update for the week ending January 22, 2017. Here is a recap of the week's notable events: Defining Product Managers - CEO of Product Refreshed corporate website - One-to-many Google changes - Call Extensions GeekWire 200 - January 2017 update Evaluating Web Platforms Distributed Marketing Sites/ Pages One sheet for Web Experience DevHub Board of Advisors Kick-off  

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Weekend Update: Board of Advisor's Kick-off

January 21, 2017

Update from this weekend at DevHub HQ. On Thursday we kicked-off the first Board of Advisors meeting with 21 thought leaders, customers and analysts from around the world.  The first meeting was conducted via conference call led by DevHub BOA Chairman (as pictured here).  Learn more about DevHub (in pictures here) on Instagram.

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One to Many, Creating Uniqueness

January 20, 2017

One to Many, Creating Uniqueness

In creating unique campaigns there is a easy way in DevHub to scale one to many - utilizing master templates and macros. You/ or your team can build brand compliant landing pages once - and syndicate the unique vendor/ offer to the appropriate physical location or website. Terminology of Web Experience  

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Bet On The Team, Not The Platform

January 18, 2017

Bet On The Team, Not The Platform

When evaluating potential web platforms, product managers typically take either the Gartner recommendations via Magic Quadrant ‘analysis’ or refer to counterparts who have had experience with particular platforms. Some PMs will choose a web platform based on a referral versus actually checking references or talking with senior execs at the platform company. But knowing what we know the best approach is really getting to know the team behind the platform company. Sure, you would want ...

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GeekWire 200 January 2017

January 18, 2017

GeekWire 200 January 2017

DevHub was informed that we jumped 12+ spots in GeekWire 200's ranking index of Pacific Northwest startups. We have increased our client base and our consultants and advisors to include name brand companies and talented individuals. 2017's forecast looks promising as Google continues to make changes and managing web experience/ presence at scale is more necessary than ever - especially for brands and their agencies.  

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Call Extensions via Google

January 17, 2017

Another day another change with Google. Now if you are managing 1 website/ 1 location/ 1 of anything these changes are fairly simple. But, if your managing 10s, 100s, 1000s these changes from Google become daunting.  Starting January 19th, Google AdWords will show a business location and calls will be directed to the phone number associated with that business location - even if a different phone number is used in your call extension. More information on ...

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Site Refresh

January 17, 2017

Site Refresh

Explaining what DevHub is good at - is easy; once we know the use case. The idea that one platform (beginning with experience: sites) is flexible enough to handle additional layers of marketing technologies is becoming the standard. At DevHub we work hard everyday for our customers. As a manager you are not only licensing DevHub you are inheriting a team that is as passionate about your project execution/ success as you are. The other day ...

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Not for everyone, just the CEO of Product

January 16, 2017

I recently Googled “Product Manager,” and saw as part of the definition ‘CEO of product,’ - that sounded exactly right to me. Companies have long known that product managers drive much of the strategy for product development, servicing and sourcing. But in performance marketing companies the role of the PM is changing rapidly to include more responsibility including building, maintaining and executing on overall company strategy. Some say that this increase in responsibility also influences the ...

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This Week at DevHub HQ

January 15, 2017

This Week at DevHub HQ

Update for the week ending January 15th, 2017. Here is a recap of the past week's notable events: Most popular asks by Product Managers in 2016 (and what to expect in 2017) DevHub release of 6.6.0 - Rapid Deployment Product Managers - a day in the life PRESS: Deploying SSL across multiple sites/ landing pages Experience/ Presence at the core - then best of breed martech Meaning of Scale Client Appreciation 2016/ 2017  

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Weekend Update

January 14, 2017

Weekend Update

We came into the office and found this note and a bottle. 2016 was a great year - and 2017 is shaping up to be bigger! Thank you for your continued support! 

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