Not for everyone, just the CEO of Product

January 16, 2017 By DevHub - 0 Comments

I recently Googled “Product Manager,” and saw as part of the definition ‘CEO of product,’ - that sounded exactly right to me. Companies have long known that product managers drive much of the strategy for product development, servicing and sourcing. But in performance marketing companies the role of the PM is changing rapidly to include more responsibility including building, maintaining and executing on overall company strategy.

Some say that this increase in responsibility also influences the PM’s decision making process. And with ever increasing deadlines - the go to platform for experience is DevHub.

Learn more about how DevHub enables product managers and their teams execute efficiently at scale.

This Week at DevHub HQ

January 15, 2017 By DevHub - 0 Comments

devhub
Update for the week ending January 15th, 2017.

Here is a recap of the past week's notable events:

Weekend Update

January 14, 2017 By DevHub - 0 Comments

We came into the office and found this note and a bottle. 2016 was a great year - and 2017 is shaping up to be bigger! Thank you for your continued support! 

Scale.

January 13, 2017 By DevHub - 0 Comments

Since the beginning, DevHub has perfected the sustainable way to scale presence. And when it comes to understanding how we perfected that scale - look no further that our use cases. We work with managers everyday who are mindblown by how DevHub executed their specific use case across 10s/ 1000s of sites - in an abbreviated time frame.

Learn more about DevHub Uses and see how we can digitally transform the way you think about web experiences, no matter your unique situation.

The Power of Web Experience, First. Then Best of Breed Martech

January 12, 2017 By DevHub - 0 Comments

Most web platforms build robust feature sets thinking that the more the better. That approach is often used to sell - HARD. You have heard it - it sounds something like - “we have this feature and this feature and this is how you create A, B, C, D, E...etc.” Firstly, if your web platform provider is the end all be all - RUN! They should focus on their core strength and then recommend best of breed partners to execute on your use case.

“Everyone wants to build the golden submarine but in the end that sinks, shares Mark Michael DevHub CEO/ co-Founder. What companies evaluating web platforms should be asking is what problem do I want solved now and how do I take that to market tomorrow - FAST.”

Since 2008 APIs and the rise of ‘App Stores/ Marketplaces/ Exchanges’ fueled collaboration between tech solutions and related providers (see: Salesforce Apps etc).

In a recent client win, the multi location brand is looking to create a targeted product marketing campaign aimed at several local markets. They chose DevHub - first for creating the 100s of unique marketing landing pages then for the flexibility of integrating marketing automation software (we have vetted 3 so far).

Why as a web platform should we also have A, B, C, D, E when whole companies are built on providing the best at A, B, C, D or E. At DevHub we are best at web experience period. If you want to build 1 of anything go elsewhere (we can recommend where) - but if you want to roll out 10, 15, 100, 1500, 10,000 sites/ landing pages in whatever form - we have you covered - and our vetted integrations will help you too.

PRESS RELEASE: Scaling SSL via Web Platforms

January 11, 2017 By DevHub - 0 Comments

Deploying SSL DevHub
When the need to roll out SSL certificates across sites/ landing pages needed to be automated, DevHub solved this - years ago! 

SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. SSL technology has been around since 1994 - in response to concern over internet security. This link ensures that all data passed between the web server and browsers remain private and integral. 

Adhering to web standards at scale is where web platforms can differ greatly. The real opportunities are for those (platforms) that can quickly and efficiently update websites/ landing pages (web experience) or quickly take advantage of new guidelines to press competitive advantages and leverage first mover lift.

There are many use cases of deploying SSL at scale including performance marketing companies aiming to increase workflow/ production efficiencies. Within DevHub - new domains registered can be auto provisioned with new SSL certificates, and the corresponding Site and/or Landing Page are live and serving secure pages within minutes.

Daniel Rust DevHub CTO/ co-Founder explains, "With one company - in 20 minutes we saw 20 new domains registered, new SSL certificates were auto-generated, and the Sites were live and serving secure pages within minutes. There is no reason with technologies like DevHub around not to use SSL everywhere at scale"

Life for Product Managers

January 10, 2017 By DevHub - 0 Comments

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Life for product managers is getting easier, thanks to DevHub. Managers who are tasked with leveraging co-op dollars w/ presence for brands are using DevHub to deploy landing pages at the local level. Before DevHub, managers had to scope long dev cycles or create bespoke solutions out of legacy web platforms. Today 90% of managers are under strict deadlines and timelines typically for only just a pilot phase of a deployment. They demand a platform that can rapidly prototype on the fly and deliver results FAST. The more DevHub learns about managers’ use cases the more the platform adapts - making product managers better at delivering on-time, within budget for everyone, everywhere.

Learn more about DevHub.

DevHub releases 6.6.0 - Rapid Deployment at Scale

January 10, 2017 By DevHub - 0 Comments

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Internal employees like the power of control -add in the element of scale and DevHub becomes extremely fun! Deploying images or updated offers across 10s, 100s, or 1000s of sites and landing pages quickly becomes necessary when the frequency of the promotion changes at a fast pace.

DevHub’s 6.6.0 release -out now - reduces the time involved in deploying updates to sites and landing pages among other scaled rollouts i.e. SSL for example.

“This release is more for internal use of rapid deployments of DevHub customer asks, explains Daniel Rust DevHub CTO/co-Founder. The benefit to our customers comes in the form of expediting custom requests in hours versus days. We are poised to further support our customers beyond any traditional service level agreement with 6.6.0.”  

Our Favorite Asks By Product Managers In 2016 (And The Anticipation of 2017)

January 9, 2017 By DevHub - 0 Comments

Web Experience Platforms

I work with product managers everyday across diverse markets from our offices here Seattle, WA and I want to share with you where we left off in 2016 and what to expect in 2017.

I would like to thank our current customers for choosing DevHub as your private label web experience platform. We are here to serve you by keeping you on the front-line of tech, trends and security. Our team(s) here in Seattle and across the globe are always sharing insights and that information helps make us better for you everyday.

As such, below are three of the most talked about problems that DevHub solved for in 2016 and three more issues we are monitoring closely in 2017. I wanted to share these with you so you can reference this post should you hear about them and know DevHub is ready:

Google Expanded Text Ads - While Google makes a good point of having advertisers focus on quality; we solve for Proxy URL depreciation. Utilizing either DevHub's Landing Page or Proxy solutions both support the flexible URL options. Learn more.

Modern Proxy Technology - Our modern proxy solution is dynamic and supports all Google Expanded Text Ad requirements + BingAds, and has robust caching technology from images to page content - ensuring the site is always being served.

Our flexible APIs allow:

  • Account provisioning
  • Deploying SSL at Scale
  • Analytics Reporting
  • Adding/ Disabling proxies
  • Sandbox environment for testing
  • Bulk update URLs
  • Automate domain registration

Learn more about Modern Performance Proxy technology.

Multi-Sites for taking brands local - Multi site creation is easier than you think. Here 3 ways product teams built multiple websites/ landing pages utilizing DevHub:

Time to complete (1 day - 1 week) - Master Template “theme”

Using a creative agency/ or DevHub build 1 solid template or theme that can be expanded upon or reduced depending on the use. 

Time to complete (hours) - Cloning

Using the client’s own digital assets, ingest into DevHub and simply ‘clone it’ content included or not. Any macros that you’ve used in content SEO tags..etc; are then shown on the new site. 

Time to complete (1 - 2 hours) - API Driven

Use the DevHub API to fully automate the creation and management of sites and landing pages without even entering the site builder or dashboard.

Learn more about multi site solutions for brands.

For 2017 here are three more solutions we are prepared for:

Scaling SSL certificates - When product managers need to roll out SSL certificates across sites/ landing pages, DevHub solved this. SSL (Secure Sockets Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Learn more about Scalable SSL via DevHub.

Reseller, Vendor - flexible landing pages - The need from performance marketing agencies to power multiple sites for a specific brand is becoming more necessary. As scaled web experiences allow marketing dollars to flow to specific regional/ local sites - tailored offers can be pushed uniquely and tracked.

Learn more about publishing brand compliant landing pages at scale.

Agile Marketing Cloud - Build your own marketing suite via vetted partners, integrations and plugins around experience at the core.

Learn about DevHub's vetted partners/ integrations.

We look forward to winning more deals along side our customers in 2017+.

This Week At DevHub HQ

January 8, 2017 By DevHub - 0 Comments

Update for the week ending January 8th, 2017.

Here is a recap of the week's notable events:


 

Web Experiences You Control - at Scale

Mobile Sites

Responsive Sites

Manage thousands of websites on unique domains, devices, and services.

Mobile Sites

Vertical Specific

Our unique approach to content management allows you to generate unlimited sites. Great for Real estate, Service based, multi-location, franchise etc...

Mobile Sites

Landing Pages

Build, manage, and track 10 to 10,000 campaigns running different domains.

Mobile Sites

eCommerce Sites

Provide full featured eCommerce sites in seconds.

Mobile Sites

Spec Sites

Show potential and existing customers their “name in lights” for sales acceleration.

Mobile Sites

Location Sites

Manage consistent branding, SEO, and campaigns from national to regional to local levels.

Mobile Sites

Regional Sites

Add another layer of digital real estate to extend a brand’s reach and marketing spend.

Mobile Sites

Proxy and TRACE

Campaign enablement at scale and Rapidly build localized pages.

DevHub is built on a modern Technology Stack