Full Funnel Attribution Beginning with Experience

January 31, 2017 By DevHub - 0 Comments

Terminology of Web Experience:

Corporate sites
Regional sites
Local sites
Satellite sites
Landing pages
Micro sites
Location sites
Location pages
Franchise websites
Service area websites
Multi-location sites
Sub sites
Proxy sites
Small business websites
Medium business websites
Enterprise websites
Brand Distributor pages
Co-op pages
Branded co-op pages
Syndicated landing pages Profile pages
eCommerce sites
C-Store sites
Store sites
Agent sites
Inventory feed sites
Websites

Flexible Experiences that solve for:
Security

Verticals
Compliance
Conversions
Leads Tracking
Scale
Taking Brands Local
Integrations
Digital Transformation
Ad-budgets (low-high)
Analytics/ tracking

Included are:

Robust APIs
Service Level Agreements / Uptime Guarentees
Simple Pricing
 

DevHub:

Your partner - to drive - your growth - beginning with experience. Agile enough to help one team or project, thoughtfully robust enough to work for your whole organization. Built around the collective experience of front-line product managers. Enhanced scalability and security with more than 50 features and functionalities released monthly.

DevHub integrates with your programmatic strategy

January 30, 2017 By DevHub - 0 Comments

DevHub Programmatic

Successful programmatic campaigns begin with solid web experience at the core. Utilizing macros, robust APIs and master templates within DevHub - you will have the complete funnel from first party data, ad performance, content, conversion data matching, A/B testing results, average order value, site analytics, geography/location, dynamic media usage (photos and video views), acceptance of promotional offers and onsite user experiences to provide a more specific view of high potential targets.

Tracking behavioral web analytics from your DevHub generated landing pages (web experience) -- such as conversion, location and user behaviors on specific pages or promotional landing pages shows where to optimize campaigns and website content to enhance a visitors’ experience and increase ROAS (Return On Advertising Spend).

Having a more detailed profile of site visitors allows brands and agencies to map campaign performance success and continually optimize approaches to make smarter media buying decisions.

Get in touch with us to learn how we can maximize your programmatic strategy + ROAS.

This Week at DevHub HQ

January 29, 2017 By DevHub - 0 Comments

Update for the week ending January 29, 2017.

Here is the recap of the week's notable events:

Weekend Update

January 28, 2017 By DevHub - 0 Comments

DevHub thrives globally. Today, DevHub supports 6 languages. With robust internationalization tools we can deploy new languages as demanded by our customers.

DevHub

Here is the start of https

January 27, 2017 By DevHub - 0 Comments

DevHub Web Experience SSL
A DevHub analyst got the following note via Google -  that non secure collection of passwords will begin to trigger warnings in Chrome 56.

From Google →

Beginning in January 2017, Chrome (version 56 and later) will mark pages that collect passwords or credit card details as “Not Secure” unless the pages are served over HTTPS.

The following URLs include input fields for passwords or credit card details that will trigger the new Chrome warning. Review these examples to see where these warnings will appear, and so you can take action to help protect users’ data. The list is not exhaustive…

The new warning is the first stage of a long-term plan to mark all pages served over the non-encrypted HTTP protocol as “Not Secure”.

----

Learn how DevHub solves for SSL across Web Experience:

DevHub is the standard for managing web experience: one-to-many. Not only are the changing standards of the web moving faster - but the opportunity to gain a competitive advantage through compliance could  provide a significant lift to performance.

Effective Lead Generation At Scale

January 26, 2017 By DevHub - 0 Comments

Mobile Landing Pages

As brands look for a competitive advantage and their agencies deploy scaled go-to-market strategies - the better served the consumer is. The goal is give consumers what they are looking for - in the moment they are looking for it - tailored to their specific search - whether geography or product - FAST. Google calls this "Mobile Search Moments."

More product/ digital/marketing managers want to easily creating 10s, 100s, 1000s of campaigns through landing pages tied to a specific locations (online/offline). Mobile landing pages are more popular than ever through DevHub. As managers drive consumers to the appropriate offer, in real-time, with live inventory and localized near them. 

Managers utilizing DevHub to generate mobile landing pages streamline redundant tasks and create unique engagements and content across 10s of 100s of sites through the use of marcos:

Examples of macros use in DevHub:

  • Customize forms with specific calls to action based on: name, location, phone # + more
  • Updating dynamic values for meta tags
  • Build call to action content
  • Ability to create custom macros for brands/ industry specific fields

Learn more about mobile landing pages and DevHub

Thank you design team

January 25, 2017 By DevHub - 0 Comments

Our multi-talented design team headed by Eric Willis re-freshed home page again to include Web Experience among the last 3 months of site updates.

Web Experience Platform

A system/ platform based approach for gTLDs (IMHO)

January 25, 2017 By DevHub - 0 Comments

DevHub gTLD

***Note: this was originally posted in 2012 and only slightly updated to 2017

Domains, URLs, internet addresses or whatever you want to call .com, .net, .org extensions with the buzz surrounding the possibility of owning the next .co or .travel the point in my opinion is being missed.

First, what is a registry v. registrar (according to GoDaddy):

Registry: A domain name registry is an organization that manages top-level domain names. They create domain name extensions, set the rules for that domain name, and work with registrars to sell domain names to the public.

Registrar: The registrar is an accredited organization, like GoDaddy, that sells domain names to the public. Some have the ability to sell top-level domain names (TLDs) like .com, .net, and .org or country-code top-level domain names (ccTLDs) such as .us, .ca, and .eu.

New gTLDs should take on the role of being used as systems. For example .car or .auto should be the new standard to replace VIN#s. Case in point…you will not use Google the same again either. Instead you are logging into a system to look up your car’s diagnostic information or sale history and a new way to “search smarter” aka search engine evolves.

Time! That is what is lacking on the registry side. Shareholders are demanding domains to be registered/ monetized via registrar. Companies who have forward thinking leaders/ creatives and the capital to turn the gTLD into a standard that benefits humankind will be better positioned to own a market versus selling one off .xyz domains (fyi that is a registered gTLD).

Companies with time? Apple, Amazon, Facebook, Oracle etc.

The thought that .car would be the place to buy a car or find a dealership’s website is completely ass backward. In my opinion .com, .net, .org and .edu represent the commercials side of the internet. With the release of upcoming TLDs there should be a fundamental shift of thinking…the internet of systems.

Think about the home phone…who has one? Imagine someone telling you the rotary phone is the best phone on the market. Today, most people use cellphones as their primary number. When yellow page companies try to contact a small business owner through the yellow pages many times the owner’s phone is no longer active i.e. they now use their cell phone and hang up on sales people.

gTLDs that DevHub has pitched platforms for:

.golf, .feedback, .city, .travel, .co, .tattoo, .ink

Times have changed and the internet is evolving. The land owned by a few, is precious and prices will only go up to own a .com.

New gTLD applicants and previous ones have failed to see .co, .travel…etc. The point of rebranding to get people to leave out the ‘m’ in dot com for a .co preference is like saying don’t dial the “1” before calling a friend in another state. It is insane. See Overstock’s realization 🙂

.Travel had a chance to make a go of a gTLD of systems approach but messed it up as they tried to be everything i.e. a directory site, a tools provider…etc. An easy play would be to make .travel the system in which the remaining travel agents (they are out there) use .travel to book vacations…etc…Think of it as a crowd sourced ITA system.

I do not know how things will turn out…and to some extent I am sitting on the fence. A part of me just wants to make my money on the internet of today i.e. FB, Twitter, and Google but as the landscape/ land of gTLDs opens up DevHub will be ready.

A quote from a wicked smart programmer -- “There are basically no true smart systems on the market. Just putting wifi in a lightbulb doesn't make it smarter. You just moved the light switch. There needs to be smarter software that actually automates your rudimentary daily actions. Google home and Alexa are getting closer but that's still just another interface for something that already exists. We need truly smart software that learns, is deeply connected to mass systems. So that we can optimize things both macro and micro….”


####

Post appeared on LinkedIn via DevHub CEO Mark Michael

Localized Presence At Scale

January 24, 2017 By DevHub - 0 Comments

Getting to the consumer early on the search experience, is far from a new idea. As more consumers are searching via their mobile device - the lack of time involved in the purchasing decision shrinks. When was the last time you clicked on the 2nd page of Google from your mobile device?

Companies that distribute tailored presence to the local web browsing audience will win market share. Delivering this win with DevHub is easy. Managers are now understanding the importance of winning early and leveraging national brands ‘brand,’ at the local market.

Suppose you represent ‘H&R block,’ during tax season. With DevHub marketing managers can roll out hundreds or thousands of unique landing pages driving local consumers to the appropriate offices. As the tax filing deadline approaches - managers can deploy offers counting down the days to file taxes and leverage macros to adapt landing pages to the offer. For managers this level of control across 100s of sites was cumbersome - before DevHub.

Learn how DevHub works with managers to take brands local.

Global management of localized web experience

January 23, 2017 By DevHub - 0 Comments

DevHub Web Experience

Why is managing a brand’s local experience (offer) so important? Because visitors from the web convert! And if the correct offer does not display at the appropriate time/ location - chances are the brand lost that prospective customer forever. Managing one landing page is easy if that is your sole responsibility - but how about 300 or 1000 unique offers based on geographies or time period? Before DevHub, product/ brand managers had to use one variation of a promotion using simple landing page creation tools not designed for scale.

With DevHub - utilizing macros can streamline redundant tasks and create unique engagements and content across 10s of 100s of sites.

  • Customize forms with specific calls to action based on: name, location, phone # + more
  • Updating dynamic values for meta tags
  • Build call to action content
  • Ability to create custom macros for brands/ industry specific fields

Below is a snapshot of Macros that can be used within any content of the site/landing page (text, page titles, meta tags, etc)

DevHub Sample Macros Web Experience

Brands looking for a competitive advantage need to look no further to deploy scaled go-to-market strategies - and their agencies will love DevHub for the same reason. In the end the goal is to better serve the consumer search and give consumers what they are looking for in the moment they are looking for it - whether in a specific geography or looking for a unique product - FAST.

Web Experience You Control - at Scale

Mobile Sites

Responsive Sites

Manage thousands of websites on unique domains, devices, and services.

Mobile Sites

Vertical Specific

Our unique approach to content management allows you to generate unlimited sites. Great for Real estate, Service based, multi-location, franchise etc...

Mobile Sites

Landing Pages

Build, manage, and track 10 to 10,000 campaigns running different domains.

Mobile Sites

eCommerce Sites

Provide full featured eCommerce sites in seconds.

Mobile Sites

Spec Sites

Show potential and existing customers their “name in lights” for sales acceleration.

Mobile Sites

Location Sites

Manage consistent branding, SEO, and campaigns from national to regional to local levels.

Mobile Sites

Regional Sites

Add another layer of digital real estate to extend a brand’s reach and marketing spend.

Mobile Sites

Proxy and TRACE

Campaign enablement at scale and Rapidly build localized pages.

DevHub is built on a modern Technology Stack