Think you have 10, 20, 50, 100, 10,000+ sites and landing pages that are not mobile responsive, or on disparate platforms that need to be sync’d from one centralized platform? Perhaps your current platform has reached its max capabilities, or demands integrations from 3rd party services. Whatever the case, your current workflows/production capabilities are impeding your ability to achieve your business and customer objectives. About DevHub Platform Migration Services We help maintain ...

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DevHub makes it work Guided by its One CMS philosophy, DevHub’s revolutionary platform offers every functionality you need to control an entire digital footprint with just one agile, user friendly system. Why should you have to use multiple systems to manage different aspects of your online strategy? Our belief is that you shouldn’t. Let’s take a look at why DevHub makes sense in the current CMS environment. Integrations Franchise organizations, publishers, multi-location ...

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Your business needs One CMS Assembling, maintaining and integrating a suite of CMS tools is no small task. More than ever before, publishers, agencies and brands seek to eliminate the headache of platform integration and the expense of large IT staffs by adopting a one platform solution for all their CMS needs. Beyond the technical challenges of running multiple platforms, the costs involved in integrating and maintaining multiple applications has a negative impact on productivity ...

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As campaigns, content, and interactions with customers increasingly move online, the need for centralized content management has given rise to varying Content Management Solution platforms (CMS). CMSs are designed to help brands, agencies and publishers manage their ever increasing volume of content online via their website and often multiple franchise or partner sites. It has often been cited that “brands are becoming publishers” as more companies interact and communicate online and via mobile with customers ...

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A new breed of e-commerce Hubs deliver new revenue streams As local businesses head into 2016, developing new revenue streams is on the mind of a majority of business owners looking to supplement their core business and defend themselves from the Amazons of the world. SMBs have an advantage of leveraging their loyal base of customers by simply referring them to their own e-commerce website. However, maintaining inventory levels, negotiating/managing multiple vendors, storage, handling ...

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The discussion of late is that mobile apps are taking over in the areas of retail sales, customer service and engagement. While this may be true in some instances, the mobile web continues to be most frequented by consumers, often driven by their search activities. As Google’s search focus continues to favor mobile enabled sites, and more on-the-go traffic is coming from mobile search, the need for a mobile web strategy is critical in ...

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One of the simplest ways a brand was able to help customers find a store or where a brand was selling its products was with the use of a store locator. Enter an address, city or zip code and a drop down box guided you to the nearest location. Many of these systems exist as standalone systems or add-ons that often required a person to manually add and update the information. The problem with this ...

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Recognizing the value of booked appointments and live chat sessions as secure leads, DevHub, in partnership with Agendize, has introduced the integration of Appointment Scheduling and Live Chat into its R7 CMS Platform to build and manage responsive websites as well as high-conversion landing and lead gen pages. “There are specific businesses that value appointments far greater than other forms of leads. Integrating appointment scheduling gives companies like yoga studios, hair salons, plumbing services and ...

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In a recent eMarketer article, a survey was conducted by Jivox asking brands and agencies about the use of data to dynamically update digital advertising creative. The idea of using first party consumer data is attractive to brands and agencies since fresh data on consumer behavior may point to increased opportunities and engagement. So, let’s back up. When we talk about first party data, that’s the data companies gather about their customers. First ...

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With Google’s latest change to its algorithm, dubbed “mobilegeddon,” publishers, hosting companies, franchise organizations, multi-location brands and media companies are all looking at ways to upgrade their websites and find ways to better coordinate local online marketing efforts. As we discussed in an earlier post, this update creates real opportunities for brands and providers. Most scalable website creation platforms are template driven in order to simplify the production of websites and are managed via ...

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According to co-op advertising platform company, Sproutloud, there are more than 4500 co-op advertising programs offered by US brands and franchise organizations making available $50 billion in available advertising funds, half of which goes unspent by local companies. Some of the critical factors preventing greater use of co-op advertising funds, according to a 2015 Netsertive and Borrell Associates study, were 50 percent of local partners don’t understand digital marketing, while 31 percent of co-op ...

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The complexity of the web and its many digital applications makes for a confusing array of partnerships, data inputs and finding the time to sort through all of this to make critical decisions to make your business better. Both advertisers and publishers continually complain that the complexity of digital marketing is getting, well, more complex. More data cross the internet every second than were stored in the entire internet just 20 years ago. This gives ...

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The idea of mixing data analysis with creativity seems counter intuitive like mixing right brain and left brain thinking. In the advertising agency business, though creativity is driven by information about target audiences, consumer experiences, focus group research and human observations. The clearer the picture of the audience, goals of the campaign and calls to action are a treasure trove for creative directors as they craft the right message for the right audience. As more ...

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Both national and local merchant advertisers clearly understand that their audiences have moved online and are searching for their locations on the go, on mobile, and tablets. Recently released Thrive Analytics data reveals consumers are accessing local information increasingly on the go with seventeen percent in the car and thirty-five percent on the go. BIA/Kelsey goes a step further reporting, ninety-seven percent of consumers use internet when researching local products/services. Gone are the ...

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Retailers, franchise organizations and multi-location brand advertisers continue to struggle with the multitude of online marketing options, keeping their location data accurate, and understanding what online media elements drive their customers from looking online to purchasing in their stores. A recent survey from Streetfight and Thrive Analytics showed the key issues impacting the use of customer and marketing data include, “not enough knowledge or expertise, not enough resources, or not enough time.” The complication stems ...

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The push for adopting programmatic and Real Time Bidding (RTB) continues to move forward at an incredible pace. Magna Global reports “programmatic buying of digital media inventory will reach $7.4 billion this year in the US, of which $3.9bn will be transacted through Real-Time Bidding (RTB), and another $3.5bn will be transacted through other programmatic/automated platforms (including social media).” Brands, agencies and media companies are quickly adopting programmatic and RTB platforms ...

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Advertising agencies have always made use of technology to support creative messages on behalf of its clients. However, the blistering pace of new media coming onto the market, the need for more immediate message development and deployment, and the pace of digital adoption has created a rift between fast developing ad technology and the creative development process of advertising agencies. Over the last 20 years, advertising agency income “per unit of work has fallen 40 ...

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So “Mobilegeddon” has happened and publishers continue to scramble to deal with the impact of not having their small and medium-sized businesses (SMBs) set up with mobile responsive websites. The delay can be attributed to many things including the use of old technology platforms to build and update sites, no easy path to migrating the hundreds or thousands of sites in a quick and reliable fashion or a clear sense of available options who can ...

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DevHub was selected as a finalist in the Presence Management category for the Local Search Association's 2015 "Ad to Action" Awards. Out of 91 entries, DevHub was selected as one of the 20 finalists. Winners will be announced at the 2015 LSA Conference in Los Angeles, April 20-22

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Google will penalize any website or landing page that is not responsive designed for an optimized mobile experience as of April 21st, 2015.  To quote Search Engine Land: Google’s Zineb Ait Bahajji [said] at SMX Munich the upcoming mobile-friendly algorithm will impact more sites than Panda or Penguin algorithms.  If we look at website quality audits done by our friends at BuzzBoard (as well as others) who take into account responsive design for mobile ...

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