There is no denying that the 2020 covid-19 pandemic had detrimental effects on businesses across the nation. In fact, CNBC states that a shocking 60% of small businesses closed down permanently as a direct result of the pandemic impacts. Even more, those that successfully weathered the year-long storm are now frantically recalibrating their growth/marketing strategies to align with the shifted post-covid world to avoid shutting their doors for good as well. There are various ...
What is Local SEO? Local SEO (Local Search Engine Optimization) is the process of optimizing your website in order to improve traffic, leads, and brand awareness for your local business. Search engines have made it a priority to link you with the most relevant, locally relevant pages, and optimizing for those has become crucial for businesses that provide local services. How to Optimize Your Website for Local SEO Lead Generation Local results are prioritized based ...
With thousands of practical service applications online, mapping functionality has become a critical part of logistics software. Google Maps has long monopolized the internet mapping world, however, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox has emerged as an increasingly popular, lower-priced solution. When building Store Finders and Local Pages for the local experiences, Brickwork defaults to Mapbox. Pricing Comparison - Google Maps - Mapbox Mapbox’s price isn’t ...
DevHub acquires Brickwork Software to further strengthen its position as the leader in local marketing technology. DevHub’s Data Experience Platform is used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market. Why we’re excited! A rapidly growing segment of DevHub’s users are using the Data Experience Platform ...
We’re extremely excited to announce that Brickwork Software has been acquired by a company making strides as a leading local marketing technology provider. Brickwork Software is now Brickwork Software, A DevHub Company. DevHub is a Data Experience Platform used to power local experiences for multi-location brands; creating meaningful connections - from online discovery to engagement that creates the hand-off for a seamless offline transaction - in every vertical, for every store location, in every market. Why ...
Marketers use DevHub to solve Customer Experience problems at scale. What does that mean, exactly? Here’s a snapshot of the 2 most ubiquitous business problems we’re solving for marketers today. For Multi-Location Marketers Controlling an individual physical location’s basic information should be easy for multi-location businesses and brands but it’s not. It’s hard to maintain the different hours, services, unique offers for each location from one central place and manage ...
In January, I wrote about building out a Sales Enablement program as one of the first projects I attack. After spending several months with our partners to understand how we could help them address their challenges and help them grow, our immediate goals were clear. Blueprint Goals Build a library of marketing resources for our partners focused on local (our fastest growing business segment) Distribute the collateral via a weekly newsletter (goes out every Thursday ...
Normally when building Store Finders and Local Pages for the local experiences we build, Google Maps is the top choice. However, for brands that want to maximize their budgets and need a Google Maps alternative, Mapbox is a great, lower-priced choice. Pricing Comparison Google Maps Mapbox That said, Mapbox’s price isn’t its only redeeming quality - the breadth of customization options goes above and beyond what can be done with Google Maps. Mapbox is ...
Local Pages enable you to deploy branded, search-optimized pages that guide your audience through a personalized customer journey unique to a specific location — from the moment they land on your website to the moment they step into one of your locations. There are roughly 40-60 billion searches happening on Google in the US each and every month. 46% of those searches are made with local intent Businesses that are optimized to appear in local search ...
There are roughly 40-60 billion searches happening on Google in the US each and every month (Sagapixel) 46% of those searches are made with local intent (Sagapixel) Data shows that businesses that are optimized to appear in local search results are likely to experience an in-store visit increase of 35%(Sagapixel) 35% of product searches start on Google (WordStream) 8% of search queries are phrased as questions (WordStream) 72% of consumers that perform a local ...
About the Client A national bank with 60+ locations in the US Stakeholders: Director, Marketing Operations Director, Marketing Campaigns Marketing Stack: CMS Acquia Cloud Platform Hosting Cloudflare Enterprise Plan Client Goals Build a friendly online experience that makes it easy for users to find their nearest local branch based on distance or the unique services available at only some branches. Create an individual page for each branch with the most up-to-date information These pages will ...
Can Local Pages be added or removed automatically, or does a new location require contacting DevHub for manual processing? Can DevHub’s solution automatically pull the information required for building the store locator via the API endpoints without the need to maintain a separate Google Sheet? No contact with the DevHub team is required for adding, removing, or updating locations. All products are self-serve for our partners. We have two options for syncing information between ...
The guide to building a customer-centric, objective-driven online experience for every brick-and-mortar location. Maximize the marketing opportunity to provide value to your local audiences, not only to inform, but to engage - and elevate your brand. Your Multi-Location Strategy: What do you want your customers to do? Get directions Call the store Join the loyalty program Sign-up for promotional emails What do you want your customers to know? The products and services available in each location ...
A great example of a core use case of DevHub's Data Experience Platform and the positive results it can produce for clients. This partner leveraged our home-services focused platform tools and applied their expertise to the benefit of their client who experienced an immediate 40% bump in organic traffic across all their locations in their first month on the platform. About the Client Home services franchise with 220+ locations Stakeholders: Franchise Executive Leadership Franchisee ...
Local Pages a great destination to send website visitors for the information they’re looking for, it’s also an opportunity to convert that traffic into new business! A feature we don’t talk about enough All Local Pages can be built with a dedicated section for promotions or limited time offers Yes, really. Run any number of unique promotions simultaneously for each location, complete with a call to action for each. When promotions are ...
Seattle, February 10, 2021 -- DevHub, Inc, the leader in Data Powered Experience (DPE), today announced the continued expansion of their platform’s functionality with marketers in mind. This expansion can be leveraged by marketers working across retail, consumer goods, manufacturing, financial services, hospitality, and food services. Built on the DevHub platform, marketers can now centralize data from disparate sources to quickly build data-driven experiences that personalize landing pages and websites for both B2B and B2C ...
All day, every day I hear about data from our partners and colleagues, i.e. “data collection, data marketing, big data, data privacy, etc.” and it got me thinking about how DevHub uses data. Smart use of data is one of our values, and our partners tout that value when they’re pitching our services. What’s the value? Why do we care about data so much? Data tells a story From how effective a ...
A question that comes up often when talking about Local Pages projects is “What is the value of a Local Page solution like this one? How does this improve the local customer experience?” There’s a slide for that! 2, actually - here’s our standard response that sums up the value of Local Pages to a business with a brick-and-mortar location as a no-brainer. Validating the Value The response that we get back is general ...
THE PRODUCT What’s a Local Page? How often do you look for directions to a business in your neighborhood? For hours of operations? For phone numbers? How often do you turn to Google to find businesses in your area when a need arises? How do you choose the one to call or visit? How annoyed do you get when the information you’re looking for (hours, phone numbers, reviews) isn’t available in the ...
With local businesses struggling to serve their customers amidst the pandemic, Safe Trace USA seeks to help with a free contact tracing solution. Safe Trace USA is a fast, secure and bilingual solution for businesses to securely collect patron and employee information per state guidelines across the United States in an effort to support healthy environments. That platform is updated as regulations change giving both consumers and businesses a standardized method of contact tracing that ...