Mobile Web and Google ETA - Behind the scenes

October 31, 2016

Mobile Web and Google ETA - Behind the scenes

Last week eMarketer reported that Google’s worldwide ad revenue will almost be 50% from mobile. Managing digital experiences via mobile should be on every product managers near term road map. On one road map we saw this week, the client had planned on rolling out a new way to comply with Expanded Text Ad requirements in the previous three months. Between javascript hacks and a reluctance to want to purchase domains the client is ...

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This Week at DevHub HQ

October 30, 2016

This Week at DevHub HQ

Update for the week ending October 29th, 2016. Here is a recap of this week's notable events: Refreshed DevHub homepage to include case studies Made GeekWire 200 October 2016| Published successful Marketing Technologies Analysis on Martech landscape Recap of Monkey Media guest post How DevHub works for Verticals Posted on Agile Marketing Cloud Guide to DevHub

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Continuous Improvement

October 29, 2016

Continuous Improvement

Our CEO/ co-Founder Mark Michael at Ken's Foods learning about continuous improvement. Thank you Michael Julian for the hospitality. 

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Guide to DevHub -Digital Experiences You Control - at Scale

October 29, 2016

DevHub.com covers most information about what is being used, deployed and rolled out across markets. Below is a quick guide to what you can find on DevHub.com as of Oct 29th, 2016 - note: updates daily to blog and weekly to home page.  Markets DevHub Serves Media Companies → http://www.devhub.com/case-studies#smb Performance Marketing Companies → http://www.devhub.com/case-studies#agency Advertising Agencies → http://www.devhub.com/case-studies#national Adtech/ Martech → http ...

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Agile Marketing Cloud

October 28, 2016

Agile Marketing Cloud

As spending on IT/ software in 2017 will hit $3.5 trillion accordingly to Gartner - with a bulk of that spending headed toward cloud hosted solutions including thoughtfully robust experience platforms - DevHub. Markets DevHub Serves: Media Companies Performance Marketing Companies Advertising Agencies Adtech/Martech Large Enterprise National Brands/Franchises IT Consulting/Professional Services Controlling digital experiences at scale is becoming more necessary. As Google and search changes to the mobile world - managing scaled experiences (25 ...

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Verticals and DevHub

October 27, 2016

Verticals and DevHub

There are solutions and marketing strategies out there, that require vertical expertise - whether that is integrating call tracking for service based businesses or utilizing an IDX feed for agent sites - DevHub has the experience. DevHub can work with your tech teams to build solutions for vertical specific markets; included so far Real estate, Service based, Legal, Healthcare, Home Services, Education, Auto. We are at the Zillow Premier Agent forum here in Las Vegas - learning more ...

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Monkey Media Ordering Software

October 27, 2016

Last week our CEO/ co-Founder Mark Michael did a guest post for Monkey Media Online Ordering software (read in full here). Excerpt below: Problem: Integrating Franchisees’ Location Pages into a National Brand’s Digital Strategy Location pages with no dedicated URLs, or URLs with poor structure One corporate-level Location page listing all location addresses No SEO or geographic information in Location URLs Franchisees’ orphaned web presence or Google+ pages with outdated info Inconsistent NAP (Name ...

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Navigating The Crowded Marketing Technology Landscape

October 26, 2016

Navigating The Crowded Marketing Technology Landscape

It’s funny that I write this from inside a box - CMS & Web Experience Management. Here in a crowded ecosystem of marketing technology companies - product managers have to learn which ones are the real deal v. vaporware. Here too, each solution provides a piece of puzzle that may not sync with the player next to them. DevHub is your marketing suite built around the foundational experience of websites to landing pages and everything in between ...

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What’s Working?

October 25, 2016

What’s Working?

Reporting from the front lines of web experience and marketing strategies. An interesting mix of web strategy and scaled execution are emerging from a previously hacked together approach to web/ digital experience. Product managers are wanting to control large swaths of the digital footprint their clients need -in order to allow marketing to execute efficiently. Whether, vertical specific sites for real estate agents or franchise sites controlled at the corporate level for branding consistency but ...

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GeekWire 200 October Update

October 24, 2016

GeekWire 200 October Update

DevHub is included on the GeekWire 200 October 2016 list of top 200 privately held technology companies in the Pacific Northwest.  DevHub continues its growth in the following Markets providing unique digital experiences at scale:  Media Companies Performance Marketing Companies Advertising Agencies Adtech/Martech Large Enterprise National Brands/Franchises IT Consulting/Professional Services

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Refreshed: DevHub

October 24, 2016

Refreshed: DevHub

Happy Monday! Over the weekend we refreshed the DevHub site to include: Markets We Serve and Solutions We Provide. Additionally, you will find our case studies tied to the markets we are in.  Here is a screenshot from 10/24/2016 9:21am PST

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This Week at DevHub HQ

October 23, 2016

Update for the week ending October 23rd, 2016. Here is a recap of this week's notable events: Google announces Mobile Index at Pubcon - Mobile Web Since July 2009 DevHub has 16k commits and 128 releases logged in github - DevHub 6.3 Seattle Interactive Conference 2016 #SIC16 Analysis of Agile Marketing Cloud meaning Target List of Agencies Product Road Maps and Google - post What Is A Marketing Cloud and How Does DevHub Fit - post Twilio ...

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Seattle Technology Community - Code Fellows

October 22, 2016

Seattle Technology Community - Code Fellows

DevHub has always believed in the Code Fellows philosophy and students.  If you haven't visited Code Fellows Seattle (we) encourage you to do so. There in the lobby is a collage of photos on loan from Jon Staenberg - from the early days of tech from Amazon, Boeing, Eddie Bauer, Microsoft, Cisco, Yahoo and more.  Learn more about Code Fellows.

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Tap Into Twilio Directly In DevHub

October 21, 2016

Tap Into Twilio Directly In DevHub

Tap into Twilio telephony tools, Call Tracking Numbers and analytics directly in the DevHub platform. Utilizing DevHub you can start building your use case involving Twilio.  3 Way Twilio Is Unique: SMS Platform which is constantly being innovated on Create better experiences via mobile One API to power your use case Learn more about Twilio and DevHub. 

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What Is A Marketing Cloud

October 20, 2016

What Is A Marketing Cloud

Depending on where you are looking - a definition by Wikipedia - or a solution by Salesforce, Adobe or IBM - the general definition is: connecting marketing tools with a customers journey across digital experiences from a centralized hub.  Against a crowded backdrop of marketing and advertising technology companies, DevHub encompasses what a modern technology stack or ‘marketing cloud’ should be - AGILE.  “For our customers, it’s never been - here is who you have to use for email ...

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Product Road Maps and Google

October 19, 2016

Product Road Maps and Google

According to Moz, Google changes its search algorithm 500+ times a year. Sustainable SEO or Web Strategy is necessary for weathering the major Google updates (remember Google Panda and Google Penguin). There are no shortcuts to getting sites found in search, only relevant results matter to Google and web surfers in general.  The mobile web is here - web traffic being generated by smartphones/ connected devices demand speed and actionable presence. Managing scaled marketing campaigns in ...

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A list of BIG Agencies

October 19, 2016

Mindshare Maxus Mediacom MEC WPP OMD Worldwide Omnicom Publicis Deutsu Aegis Network Havas Interpublic Group Kantar Group Young and Rubicam Wunderman Grey Global This a list of BIG agencies we work with, hope to work with or are in talks with.  When thrown in a box of web experience or CMS - DevHub stands out. When a national brand represented by a big agency wants to roll out a marketing campaign targeted at the local level ...

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Agile Marketing Cloud Platforms

October 19, 2016

Yesterday HPE (a cloud, server and storage company that split of HP in late 2015) announced the layoff of an undisclosed number of employees in North America - and possibly shutting down their Seattle offices. As we onboard more brands and enterprise clients there is one thing that’s clear - an agile marketing cloud to serve the needs of the 900,000+ brands does not actually exist. At best the ‘Marketing Cloud,’ solutions being offered by ...

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Seattle Interactive Conference 2016

October 18, 2016

Seattle Interactive Conference 2016

This morning Seattle Interactive Conference #SIC16 kicked-off! Welcome to all the speakers and a special shoutout to organizers for hosting an incredible conference right here in our backyard! Awesome SIC2016 sessions! 

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Technology Does Not Break Down People Break Down

October 18, 2016

Technology Does Not Break Down People Break Down

Users = People Technology companies today tend to call the people who use their product ‘users.’ In some cases that could be true. For us its different - from today on our ‘users’ will now be called people - because that is what makes a platform great - people! At any given time there are hundreds of people logged into DevHub at our customers offices’ who are tasked with deploying analytics, swapping out creatives, adding new landing pages...etc ...

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